Web & SEO Specialist

Web & SEO Specialist Alarm.com is looking for a forward-thinking and data-driven SEO & Web Content Specialist to join our team. This is a unique hybrid role for a professional who is passionate about owning the entire search landscape, from foundational SEO to the new frontier of AI-driven search, while also managing the content on our website. You will be our in-house expert, responsible for pioneering our strategy for traditional search and Large Language Models (LLMs). You will not only analyze data and architect strategy, but also be the hands-on point person for bringing our web content to life in our CMS platform. What You'll Do Search Strategy & Optimization (SEO & AEO) Own the Future of Search: Develop and execute a comprehensive search strategy that drives organic growth across traditional search engines (Google) and pioneers our approach for AI-driven platforms (SGE, Perplexity, etc.). Architect for Visibility: Champion SEO and Answer Engine Optimization (AEO) best practices. You'll advise on everything from technical site architecture and Core Web Vitals to schema markup and content structure needed to win featured snippets and AI-powered answers. Execute End-to-End SEO: Conduct deep keyword and prompt research, build out optimized content briefs, manage on-page and off-page initiatives, and perform regular technical audits to ensure our website is performant, crawlable, and authoritative. Stay Ahead of the Curve: Actively monitor and analyze trends in AI search, LLM updates, and algorithmic shifts, translating them into proactive strategies that keep Alarm.com at a competitive advantage. Web Content & Platform Management Be the CMS Guru: Serve as the primary owner for all website content updates, page creation, and content management within our CMS environment. You will be the go-to person for executing content edits and ensuring site integrity. Translate Strategy into Content: Collaborate with cross-functional marketing, product, and design teams to translate marketing initiatives into compelling, high-performing, and SEO-optimized web pages. Optimize for Conversion: Design, launch, and analyze A/B tests on key pages and user journeys to continuously improve user experience and drive higher conversion rates. Manage the Content Lifecycle: Oversee the web content pipeline, from collaborating on the content calendar and creating briefs to publishing, monitoring, and reporting on performance. Performance Analytics & Insights Tell the Story with Data: Track, analyze, and report on key performance indicators using GA4, Google Search Console, SEMrush, Profound, and other analytics platforms. Deliver Actionable Insights: Develop and maintain performance dashboards to communicate the business impact of our search and content initiatives to marketing peers and leadership. You'll move beyond reporting numbers to explaining what they mean and what we should do next. What You'll Bring (Qualifications) 3+ years of proven experience in a role focused on SEO, content strategy, and website management. Deep, hands-on expertise with core SEO and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics 4, Google Search Console). Demonstrated understanding of modern search, including LLMs, Search Generative Experiences (SGE), and Answer Engine Optimization (AEO). You should be able to speak fluently about how search is evolving. Proven experience managing website content in a modern CMS Exceptional project management skills, with a knack for juggling multiple priorities in a fast-paced environment. Excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders. Google Analytics certification is preferred. Bonus Points For: Experience using AI-powered content optimization tools Working knowledge of HTML/CSS for troubleshooting and minor content adjustments. Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time. WHY WORK FOR ALARM.COM? Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers. Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team! Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business. Focus on fun: Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events. Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week. COMPANY INFO Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. For more information, please visit www.alarm.com. COMPANY BENEFITS Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package! Alarm.com is an Equal Opportunity Employer In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision. Notice To Third Party Agencies: Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com. #JR105571