Strategic Content Development & Distribution Manager

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC. About Vivid Reports (A Banyan Software Portfolio) Vivid Reports is a Canadian B2B SaaS company that simplifies financial reporting and budgeting by automating reporting and analysis directly within Excel. We enable finance teams to handle complex data, reduce manual work, and make faster, more informed decisions. You must have native or near native-level English language skills to be considered. About the Role Vivid Reports is hiring a highly accountable Strategic Content Development and Distribution Manager to build and operate our content marketing efforts. This is a hands-on execution role responsible for creating high-quality content, publishing it through WordPress, and ensuring it is effectively distributed through social and digital channels. The role owns the entire content workflow, including planning, writing, publishing, repurposing, and distribution. You are a content developer, you have a strong marketing background, and you understand how to scale the channels of delivery. The right candidate can work remotely with minimal supervision and is capable of building a repeatable content system that consistently produces multiple meaningful pieces of content each week. This role requires both content creation and content operations discipline, meaning that publishing quality content is one part of responsibilities. The candidate must also ensure the content reaches the right audience through effective distribution and social engagement. Core Responsibilities Content Strategy & Planning Own and maintain Vivid’s editorial calendar Develop blog topics aligned with product capabilities, customer problems, and industry trends Produce content that appeals to multiple audience segments, including executives and finance professionals Ensure content reflects Vivid’s tone, positioning, and messaging Content Creation Write and edit high-quality blog content focused on financial reporting, ERP data, budgeting, analytics, and finance workflows Produce multiple blog posts per week or an equivalent content mix Interview internal and external subject matter experts to translate insights into clear, usable content Repurpose long-form content into smaller assets such as social posts, short articles, and email copy CMS Management Publish content independently in WordPress Maintain proper formatting, metadata, internal linking, and on-page SEO basics Manage blog layout, images, tags, and page structure Ensure content quality and presentation are consistent across the website Social Media & Distribution Build and manage Vivid’s content distribution rhythm across social platforms, particularly LinkedIn Repurpose blog content into social posts designed to drive engagement and visibility Grow Vivid’s social reach through consistent posting and audience engagement Performance Tracking & Improvement Monitor content performance through Google Analytics and identify which topics and formats perform best Adjust editorial strategy based on audience engagement and traffic signals Continuously improve content quality, distribution timing, and topic selection Qualification for Success: You must have native or near native English language skills. All your writing and interactions with staff and clients will be in English. 3–5 years of experience in content marketing, preferably in B2B software or business technology alongside 3-5 years in marketing. Demonstrated experience operating a content publishing system Proven experience with WordPress, Google Analytics, HubSpot Proven ability to produce consistent blog content for professional audiences Experience distributing content through social channels, especially LinkedIn Experience working remotely with minimal supervision Familiarity with SEO fundamentals including keyword targeting, metadata, and internal linking Experience using AI tools responsibly to accelerate content production without reducing quality Experience marketing to finance leaders or accounting professionals preferred Background in financial software, reporting tools, ERP systems, analytics, or BI platforms preferred Strongly Preferred Skills and Experience You have a background in financial management, either from working closely in the accounting field, entrepreneurship, or family businesses. While not mandatory, you must demonstrate you understand financial reporting and budgeting and how accounting teams think. This is central to the role. You have design skills sufficient for ensuring graphic quality is high. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: Verify that all communications from our recruiting team come from an @banyansoftware.com email address. 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