Lead Product Designer

WHO WE ARE At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media. With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation. We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI. ABOUT THE ROLE TwelveLabs is building the platform that every intelligent video workflow will run on. Our products don't analyze video frame-by-frame, instead they see, hear, and reason across it the way a human does. We've built the most powerful video understanding engine in the world. Now we're designing the experience layer for everyone to build on. This role defines design across the entire TwelveLabs product surface including applications, developer platform, APIs, and the emerging products connecting them. The design challenges are genuinely unsolved: How should someone interact with AI that operates on entire corpuses of video? What does a creative tool look like when the AI already knows where the story beats are? How do you make probabilistic output feel trustworthy? The patterns you set here won't just define TwelveLabs, they'll define how the world interacts with video intelligence. This role will make the concept of video chat obsolete. What you'll do - Help define the design language and interaction model across every TwelveLabs product surface: applications, platform, APIs, brand, launch materials - Invent interaction and design patterns for a new paradigms across all scales from single frames to entire video corpuses - Prototype relentlessly. Test with developers in production, and enterprise teams working across millions of hours of footage - Build the design system by shipping You might be a fit if - You've shipped products people love, not products that survived - You’ve found a way to maximize generative AI in your work, it isn’t replacing you it’s elevating you - You move at a pace that surprises engineers and burn more tokens than they do - You understand video and other types of multimodal content at their DNA - You've designed for both creators and developers. Consumer polish and developer experience rigor - You've worked with AI products or you're obsessed with the design challenges of non-deterministic systems - Strong taste, strong opinions, zero preciousness Design Philosophy: We're building the platform layer for video intelligence. There are no established UX conventions for this. Every pattern you ship becomes the reference for us, for our customers, and eventually for the industry. No handoffs. No design-by-committee. No enterprise software wearing a nice font. We're designing for a world where the AI has already helped with the hard part and the human's job is to direct, refine, and decide. First-principles thinking, not copying what existing tools did. Speed is non-negotiable. Conviction over consensus. Product over process. We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI. BENEFITS AND PERKS 🤝 An open and inclusive culture and work environment. 🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology. 🏥 Full health, dental, and vision benefits ✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years. 🛂 VISA support where applicable