Social Media Marketing Manager

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide. Pay Range: $87,600.00 - $144,000.00 Position Summary:   The Social Media Manager is responsible for shaping and executing Bio-Techne's social media strategy across customer-facing brands. This position serves as a key cross-functional partner, collaborating closely with Product Marketing and Content Marketing, Corporate Communications, Creative, Marketing Operations, Analytics, SEO and SEM teams to help guide social-first storytelling approaches and promote social media best practices.    Through strong stakeholder management and partnership, this position combines social strategy, content activation and AI Search optimization principles to help Bio-Techne adapt to evolving customer discovery behaviors. The role serves as a key driver of social media thought leadership and digital authority-building initiatives that enhance Bio-Techne's visibility and credibility across both traditional and AI-powered discovery ecosystems.    The role leads a small team to scale social media impact across brands and business units while fostering collaboration, operational excellence and continuous innovation.    Key Responsibilities:   Social Media Strategy and Governance  Collaborate with Product Marketing, Content Marketing, Corporate Communications, Brand and business stakeholders to shape and execute enterprise social media strategies that align with business objectives and audience needs  Serve as the subject matter expert for social media strategy, platform best practices and social content optimization, helping guide stakeholders in adopting effective social media approaches  Own channel roadmaps and lead strategic channel initiatives, partnering with stakeholders to prioritize and execute high-impact opportunities  Oversee social media activation and following best practices across LinkedIn, YouTube, X, Reddit and emerging channels  Partner with stakeholders to coordinate social content planning, governance and calendar management across brands and platforms  Build social media frameworks that support engagement, awareness and thought leadership objectives  Govern social channel standards, publishing processes and platform optimization  Monitor and share insights on competitor activity, social trends and industry best practices    Content Amplification, Thought Leadership & Brand Authority  Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies  Influence content development through audience insights, platform expertise, performance data and emerging social media trends  Develop content distribution plans that increase visibility, engagement and content reach across priority audiences  Support the enterprise employee advocacy strategy and own program governance, enablement and performance measurement  Expand social media employee advocacy and thought leadership initiatives across brands and business units  Support creating programs that strengthen brand credibility, expertise and authority across digital ecosystems  Partner with SMEs, Product Marketing and Corporate Communications to expand Bio-Techne's thought leadership presence across social, community and emerging discovery platforms    AI Visibility  Partner closely with SEO and Content teams to improve visibility within AI-powered search experiences  Incorporate GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices into social media content strategies  Create playbooks and best practices that connect social signals, content authority and AI discoverability  Support testing and measurement of AI visibility initiatives    Community & Audience Engagement  Help build programs that strengthen customer engagement and community participation  Support developing audience engagement strategies on key platforms and user-generated content platforms  Partner with stakeholders to identify opportunities for meaningful customer interactions  Monitor community health and engagement trends and share insights and recommendations with stakeholders    Team Leadership & Vendor Management  Lead, coach and develop a small team of social media professionals  Establish priorities, allocate resources and remove obstacles to enable successful execution of social media initiatives  Manage relationships with social media platform partners  Partner with vendors to identify new opportunities, optimize performance and incorporate industry best practices    Measurement & Insights  Define KPIs and reporting frameworks for social performance and AI visibility efforts  Deliver actionable insights and recommendations to stakeholders  Tie back performance to actions and determine next steps to drive results  Measure contribution to brand authority, engagement, audience growth and discoverability  Support development of dashboards and performance reporting        QUALIFICATIONS:    Bachelor's degree in Marketing, Communications, Digital Marketing or related field  5+ years of social media, content marketing, digital marketing or SEO experience  Experience building social media strategy, programs and processes  Experience developing content distribution and audience engagement strategies  Understanding of SEO, AI Search, GEO or AEO concepts  Experience using social listening platforms  Experience in B2B, Life Sciences or highly technical industries preferred  Experience with AI-powered search platforms and discovery experiences preferred  Experience working cross-functionally within matrixed organizations preferred    Knowledge, Skills, and Abilities:    Impeccable communication skills, including presenting recommendations to senior leadership  Continuous learner who stays up to date with the Digital Marketing and AI industry  Interpersonal effectiveness and rapport-building  Strong cross-functional influence skills   Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau)  Self-directed with ability to identify and lead process and channel improvement efforts  Knowledge of social media employee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems  Exceptional attention to detail and a commitment to flawless execution  Strong time management, organizational, planning and prioritization skills      Tools and Platforms (Examples)   Social Media: LinkedIn, YouTube, X, Facebook, Sprinklr, Sprout Social  Social Listening: Sprout Social, Brandwatch, Talkwalker, Meltwater  Analytics: Adobe Analytics, Google Analytics, GTM, Power BI, DOMO  SEO & AI Visibility: Semrush, STAT, Botify   Workflow: Workfront, JIRA, Monday.com Why Join Bio-Techne: We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield. We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA. We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more. We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.  We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave. We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. Bio-Techne is an E-Verify Employer in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property. This position requires work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status). If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact hr@bio-techne.com for assistance.