Job Description
About the Role
Netlify is hiring a Social Media Manager to own Netlify’s company social handles and help anyone creating a website or an app understand what’s possible when they build with AI on Netlify.
We’re seeking someone who can turn what Netlify ships, teaches, and celebrates into a social presence people who build with AI want to follow. You’ll write, publish, engage, experiment, and measure what works across the channels where developers and vibecoders pay attention. The goal is simple: make Netlify more visible, more useful, and more trusted among people building for the web with AI. This role is for someone who has already managed brand social channels and understands how to earn attention with a variety of audiences.
What You’ll Do
Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels. You’ll write, publish, reply, monitor, and engage from the company handles with speed, context, and care.
Take new features, product launches, change log updates, customer examples, and community activity and turn them into clear, useful posts builders understand and care about.
Build and manage the social calendar by maintaining a content calendar that balances launches, education, builder spotlights, community moments, founder content, and timely conversations in the ecosystem.
Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially developers and vibe coders creating with AI tools and agentic workflows.
Support community and campaigns and help promote community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips and storytelling.
Use platform behavior and social algorithms to improve reach, engagement, and defined performance metrics. You’ll track what’s working and understand why. Then use that learning to drive better content, stronger builder engagement, and more product interest.
You’ll manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows, while working with Dev Advocates, Product, and Support so Netlify’s public presence stays engaging, helpful, and timely.
What You’ll Bring
3+ years of experience managing social media for a technical, developer, AI, or product-led brand.
Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting.
Dev-culture fluency and good public judgment. You know what earns trust and what builders take seriously. When threads move fast, you know when to reply accurately, and when to pull in help.
Enough technical fluency to understand what Netlify ships and strong writing skills to explain it accurately and make it relevant to various audiences.
Strong operating habits across calendars, intake, approvals, launch support, and reporting.
An experimental, data-aware mindset where you love trying new tools or posting strategies. You can explain the "why" behind the engagement rate and use that data to improve social performance.
This Role is a Great Fit If
You believe social media is an engagement model you build every day, not a calendar you fill out
You can speak to technical developers and vibe coders with equal respect, curiosity, and credibility
You know how to make technical ideas feel clear, useful and human without dumbing them down
You pay attention to trending topics and what builders are saying, making, questioning, and sharing
You understand that social media should turn attention into engagement, engagement into trust, and trust into product interest
You’re comfortable being both a public-facing presence and an operator behind the scenes
You live in social channels and have an appetite to track new formats, platform shifts and all the new algorithms
You like moving fast, learning in public, and improving the way Netlify shows up over time
You constantly test new formats, tools, and channels, then use those results to improve post and program performance
You want to help Netlify show up with more relevance and personality in the AI-native development conversation
Applying
Not sure you meet 100% of our qualifications? Please apply anyway!
When applying please include:
A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts.
Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing accommodations@netlify.com.
About Netlify
Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible. Now, as we embrace the next era of software development, we are embedding the same fluid, intuitive experience into the Agent Experience (AX), making it just as simple for intelligent agents to understand, interact with, and act on our platform as it is for developers. Whether your user is human or machine, Netlify ensures the path from idea to URL is seamless, fast, and deeply reliable.
We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!
At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. Our hiring range for this role is targeted at $80,000 - $108,000 for most US-based locations. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.