Senior Marketing Operations Manager | GTM Engineer

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn https://www.linkedin.com/company/deepl/,Instagram https://www.instagram.com/deepl_official/, and our Blog https://www.deepl.com/en/blog. THE ROLE We're building DeepL's GTM engine on a modern, AI-first stack. We need someone who can design and build the workflows that turn target accounts into pipeline, connecting marketing data, sales activity, and AI agents into one coherent system. You'll manage how target accounts get identified and prioritised, how signals get activated, how AI agents make decisions on each account, and how all of it feeds back into pipeline. You're hands-on. You translate strategy into running plumbing across Marketing and SDR Operations, with ABM at the centre. WHAT YOU DO Design and build the workflows that turn DeepL's GTM motion into running systems. You work operationally across the Marketing, SDR and Sales org, anywhere a workflow can sharpen targeting, surface intent, or accelerate the activation of a target account. - Build automated GTM workflows: outbound, inbound, routing, enrichment, follow-up - Create target account lists and the workflows that keep our TAL current, qualified, and routed - Set up account research and enrichment workflows that surface context for reps and AI agents - Build AI agent workflows for account research, personalisation, and decisioning - Activate buying signals (intent, behaviour, product usage) into the right next action per account - Build account-based journeys across email, web, paid, SDR, and AE motions. - Define how a lead or account moves from signal to pipeline to revenue - Keep our CRM, analytics, and GTM tooling in shape: clean data, working integrations, real-time visibility - Build the reporting that links account engagement to pipeline progression - Partner with Engineering on data infrastructure, with RevIntel on scoring, with Sales and SDR on activation, and with Demand Gen on cross-channel motion. MUST-HAVES - 5+ years in MarOps, RevOps, or GTM Engineering at a B2B SaaS company - Hands-on experience building account-based GTM infrastructure end-to-end (TAL, enrichment, signal activation, account-based reporting) - Hands-on experience building multi-step workflows that integrate enrichment, AI, and CRM data (e.g. through n8n, Zapier, Clay) - Comfort with prompt engineering and shipping AI-powered workflows. SQL skills to validate code. - Experience using enrichment and intent data tools (incl Zoominfo, Clay, Qualified), marketing automation tools (e.g. Hubspot), CRM (SFDC) - Cross-functional collaboration with Marketing, Sales, SDR, Data, Engineering NICE TO HAVE - Deep MAP ownership experience (HubSpot, Marketo, or similar): custom properties, workflows, APIs, integrations - Experience in CDP evaluation and implementation - Salesloft, Gong, or comparable sales engagement platform admin experience - Prior partnership with a Data Science or Revenue Intelligence team on scoring #LI-JW2 WE ARE AN EQUAL OPPORTUNITY EMPLOYER You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.