SEO/GEO Lead

WHY HARVEY At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you. At Harvey, the future of professional services is being written today — and we’re just getting started. ROLE OVERVIEW We're hiring our first dedicated SEO / GEO Lead. You will own Harvey's visibility across both traditional search (Google, Bing) and the fast-growing AI answer layer: ChatGPT, Perplexity, Google AI Overviews, AI Mode, Claude, and emerging agentic interfaces. This is a high-ownership individual-contributor role with a clear path to building a team. You'll define the roadmap, set the standards, and execute - partnering closely with content, product marketing, web, engineering, and data to make Harvey the authoritative answer wherever our buyers are looking. The person who succeeds here is not an SEO purist and not an GEO theorist - they're someone who understands that both disciplines are now inseparable, and who can build the infrastructure and content strategy that wins in both worlds. WHAT YOU'LL DO Own Harvey's Organic Search Strategy - Define and execute the SEO strategy and roadmap across harvey.ai http://harvey.ai and all Harvey web properties, balancing quick wins with compounding investments. - Build and maintain an SEO playbook: processes, templates, and guardrails, that scales content production without sacrificing quality or search integrity. - Own the content calendar for SEO-driven pieces in partnership with content, PMM, engineers, spanning buyer journey stages from awareness to purchase. - Develop and own Harvey's AEO / GEO strategy: ensure Harvey is consistently cited, referenced, and surfaced when our buyers query AI answer engines. - Implement entity consistency across all Harvey web properties and optimize content for extractability. - Partner with thought leadership to grow Harvey's LLM citation footprint with earned mentions. - Build a monitoring infrastructure to track Harvey's presence and accuracy in AI-generated answers across major platforms. - Partner with engineering on web infrastructure decisions that affect crawlability and indexing - Establish SEO observability: automated alerting for ranking drops, crawl anomalies, indexing failures, and Core Web Vitals regressions. Analytics, Measurement & Experimentation - Build and own analytics that track organic performance: from keyword rankings and impressions to pipeline attribution. - Design and run controlled SEO and CRO experiments with statistical rigor; translate results into recommendations and report findings to leadership. - Develop a measurement framework for AEO. - Connect organic performance to revenue outcomes: pipeline, demo requests, trial signups, and attributed ARR. Cross-Functional Leadership - Collaborate with engineering on infrastructure and platform decisions that affect search performance. - Partner with content, PMM, and design to embed SEO and AEO best practices into the content creation workflow from the start. - Present SEO/AEO strategy, roadmap, and performance to marketing leadership and company stakeholders - Proactively identify and scope opportunities to grow the function WHAT YOU HAVE Required - 8+ years of hands-on SEO experience, with demonstrable and measurable results. - Recent, dedicated focus on AEO / GEO: you have built a program or owned a meaningful AEO workstream. - B2B SaaS background required: you understand enterprise buyer journeys, long sales cycles, and how to map content to pipeline, not just traffic. - Deep technical SEO fluency. - Proficiency with core SEO/GEO tools. - Familiarity with experimentation platforms (Statsig, Optimizely, or similar) and a working understanding of A/B test design and statistical significance. - Experience with international SEO and hreflang implementation (Harvey operates globally). - Data-driven mindset with the ability to turn analytics into prioritized action - Strong cross-functional communication - High agency and growth mindset COMPENSATION $196,000 - $294,000 USD DEPENDING ON YOUR LOCATION, AN APPLICANT PRIVACY NOTICE MAY APPLY TO YOU. YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922]. #LI-LT1 Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai