Senior Product Marketing Manager | HR Products

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. Summary As a Senior Product Marketing Manager, you will be a senior individual contributor responsible for driving the go-to-market strategy for Deel's HR business vertical and related product lines. This role requires a strong understanding of the market, customers, and competition to develop effective messaging, positioning, and strategies that support demand, adoption, and growth. You will work closely with cross-functional partners to execute product marketing initiatives and contribute to successful product launches in a fast-paced environment. Responsibilities - Serve as a key partner between marketing, product management, sales, and other departments to support alignment and effective communication. Collaborate closely with stakeholders to enable product success. - Develop and execute go-to-market plans for new product launches, feature enhancements, and market expansions, ensuring alignment with business objectives and market needs. - Conduct market and customer research to understand user needs, competitive dynamics, and industry trends. Translate insights into actionable positioning and messaging recommendations. - Create clear and compelling messaging and positioning for target audiences. Ensure customer-facing materials (e.g., website content, sales collateral, presentations) accurately reflect the product’s value proposition. - Support and lead components of product launches, partnering with cross-functional teams (e.g., product management, sales, customer success) to ensure strong execution and market impact. - Develop sales enablement tools, training materials, and content to help sales teams effectively communicate product value. Deliver training sessions and ongoing enablement support. - Partner with the Customer Marketing team to leverage customer insights and feedback to improve product marketing strategies and strengthen customer advocacy. - Track and analyze key performance indicators (KPIs) and performance metrics for product marketing initiatives. Provide regular updates and recommendations to optimize results. - Contribute to Deel’s presence at industry events, webinars, and marketing programs. Support thought leadership initiatives, including blogs, case studies, and presentations. Qualifications - Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus. - 7+ years of experience in product marketing, preferably in B2B, SaaS, or technology environments. - Strong strategic, analytical, and problem-solving skills. - Excellent written and verbal communication abilities. - Proven ability to manage multiple projects and collaborate effectively with cross-functional teams. - Solid understanding of market research, customer insights, and data analysis. - Experience working closely with product management and supporting the product lifecycle. - Ability to perform effectively in a fast-paced, high-growth environment. - Demonstrated ability to influence stakeholders and contribute to team development. - Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics). Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.  Some things you’ll enjoy - Stock grant opportunities dependent on your role, employment status and location - Additional perks and benefits based on your employment status and country - The flexibility of remote work, including optional WeWork access At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com http://deel.com and other acquired company emails like @payspace.com http://payspace.com and @paygroup.com http://paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page https://www.deel.com/careers. Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives. Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link https://jobs.ashbyhq.com/Deel/form/accommodation-requests and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process does utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. As a fully remote company, we also utilise AI-powered deepfake and fraud detection technologies to verify the authenticity of candidate identities and interactions during assessments and interviews. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Privacy Policy https://www.deel.com/legal/privacy-policy/. - For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT; results are available at Ashby https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf, Covey https://getcovey.com/nyc-local-law-144.