Senior Product Manager, Growth Marketing Platform

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada. About the Job Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. About You Minimum Qualifications 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. Preferred Qualifications Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs. Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution. Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails. Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs. Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices. Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $165,000—$174,000 CAD