Corporate Marketing | Content Strategy

Senior Principal, Content Strategy  As Senior Principal, Content Strategy, you will lead how Epicor connects content to performance—driving growth in organic discovery (GEO) and improving conversion across the digital journey.  This role is responsible for building and operating a content system that increases qualified traffic and converts that traffic into pipeline. You will partner across Product Marketing, Demand Gen, Brand, and Digital to ensure content is structured, optimized, and measured to perform—without owning or mandating core messaging.  This is a strategic, performance-oriented role at the intersection of content, SEO/GEO, and conversion optimization. Given the strategic nature and impact on the business, this role will report directly to VP, Digital Marketing. Given the strategic nature and impact on the business, this role will report directly to VP, Digital Marketing. What you will be doing  1.    Content Strategy & Calendar Governance  •    Define and execute a consolidated Content Strategy – audit current structure and performance, set objectives and publish strategy to achieve them. Work across all groups to ensure adoption and consistency.  •    Own the content performance model – establish KPIs to measure how content influences journey conversion to leads (intent alignment, content structure, calls-to-action, progression to lead) and continuously refine to grow MQLs.  •    Translate business priorities into content roadmaps — intake requirements from Product Marketing, Demand Gen, International, and Brand, and convert into prioritized plans tied to traffic and pipeline outcomes.   •    Ensure Coordination and Scheduling - Create the master content calendar across Demand Gen, Product Marketing, Social, and PR/Comms, run regular cross-functional cadences, and ensure content is structured for reuse and performance across all channels.  •    Define standards, not messaging — create content frameworks, briefs, and guardrails that enable teams to produce consistent, high-performing content without dictating themes or copy.  2.    Content Performance  •    Build a GEO-forward content system — establish frameworks that improve discoverability in AI-driven search (entity clarity, topical authority, structured content, answer-ready formats)  •    Enable scaled execution — build repeatable playbooks (content types, SEO/GEO checklists, briefing templates, measurement plans) that increase throughput and consistency.     What you will bring  •    Current experience building and operating performance-oriented content strategies in Enterprise.  •    Actively using AI tools in daily practice; building custom agents or automations, or a power user of embedded AI tools in platforms.  •    Demonstrated success connecting content decisions to measurable business outcomes throughout the buyer journey (awareness, traffic growth, CVR improvement, pipeline contribution, CAC efficiency).  •    Strong understanding of emerging GEO / AI-driven discovery models and SEO fundamentals.  •    Broad-based marketing experience across content, demand gen, and digital performance teams, with a clear view of how content drives pipeline.  •    Excellent stakeholder management skills to align across functions to ensure adoption without direct authority.  •    Power user of data & analytics tools e.g., GA, GSC, SEMRush/AHRefs/ SreamingFrog, Looker Studio, Tableau), and able to identify trends, gaps, and opportunities.      What could set you apart  •    Experience designing content systems for AI Overviews, LLM discovery, and zero-click environments.  •    Strong familiarity with content-led CRO (intent mapping, journey design, UX/content interplay)  •    Experience building global content governance and intake models that balance scale with flexibility.  •    Experience working across multiple sites and site migrations.  •    Experience working with global across multiple time zones and comfort adapting working hours when necessary.  •    Experience within the ERP industry.  #LI-CM1 #HYBRID About Epicor  At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.  We’re Proactive, Proud, Partners.   Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs. Competitive Pay & Benefits  Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.  Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.  Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.  Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.  Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.  Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.  Global Mobility: Comprehensive support for international relocations and permanent residency processes.   Equal Opportunities and Accommodations Statement   Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.   We are an equal-opportunity employer.   Recruiter: Christi McCall