Senior Marketing Operations Manager

At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud, built on multi-patented technology, enables more than 400 global brands, including Alaska Airlines, Wyndham Hotels & Resorts, and DICK’S Sporting Goods, to turn customer data into a competitive advantage. We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work — from powering advanced identity resolution and predictive analytics to streamlining internal workflows and decision-making. It’s not just a capability; it’s part of our DNA. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let’s talk. The Role The Senior Marketing Operations Manager drives operational efficiency in our marketing automation tools and campaigns and is responsible for maintaining systems, processes, and data that support all of Amperity's marketing programs. The role will own KPI reporting and full funnel conversations metrics and will report to the Director, GTM Operations. Interesting Problems Serve as a strategic partner to Growth Marketing, helping shape campaign strategy, experimentation, and GTM execution, not just operational delivery. Own and optimize the marketing tech ecosystem (Salesforce, Marketo, ON24, ABM platforms), maintaining integrations, troubleshooting issues, and partnering with RevOps on improvements. Manage the lead lifecycle end to end, including lead and account scoring, segmentation, routing, velocity tracking, and handoff to Sales. Own attribution, pipeline influence, and KPI reporting, ensuring accurate measurement of marketing impact and ROI. Maintain SFDC campaign structure and governance to support clean attribution and reporting. Partner with Sales and RevOps on data integrity and hygiene, ensuring systems and dashboards are trusted as a source of truth. Proactively identify funnel gaps, bottlenecks, and insights, and translate them into recommendations and actions. Establish and evolve marketing automation best practices, balancing scale, quality, and speed. Act as a cross-functional collaborator, aligning marketing, sales, and RevOps on systems, processes, and goals. About You 5 years of Marketing, Operations, or Campaign Management 2+ years admin experience with Marketo & Salesforce Hands-on experience with attribution tools (ie: Bizible), ABM platforms (DemandWorks, Common Room), lead routing software (ie: LeanData), and enrichment tools (ie, Cognism) B2B SaaS marketing experience Data driven with experience reporting on campaign performance Previous Tableau experience is a plus Working knowledge of HTML and experience building emails Highly organized and detail oriented: you love process, to do QA, proofread, and provide actionable feedback Quick-learner with a desire to improve processes Creative problem solver who's not afraid of ambiguity Location Seattle, WA or New York, NY We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office days each week, providing a mix of in-person collaboration and remote flexibility Compensation Base Salary: $100,000-$140,000. Individual compensation within this range will depend on several factors, including your skills, experience, education/training, and the level at which you join. We also consider internal equity, market conditions, and overall business needs. Cash Incentives: Cash incentives are also available. Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position. Benefits We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide. Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.