Senior Marketing Manager, Website Growth

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We're looking for a Senior Marketing Manager, Website Growth to help build our AI-native marketing operating system. You'll unify webflow.com, AEO, and agent-driven campaign orchestration into one pipeline engine, and run webflow.com as a living, always-shipping website proving Webflow is the reference implementation for how modern enterprise marketing should work. About the role: Location: Remote-first (United States) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $150,000 - $180,000 Zone B: $141,500 - $170,000 Zone C: $131,500 - $158,000 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for an existing vacancy Reporting to the VP, Revenue Marketing As a Senior Marketing Manager, Web Growth, you'll: Own web optimization and A/B testing in partnership with the demand-gen team. Run a structured, high-velocity experimentation program on webflow.com — hypothesis to live test to statistically valid result — using our experimentation and personalization stack (Webflow Optimize and equivalents). Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs, not anecdotes. Own the web-side execution of AEO in partnership with the AEO lead. The AEO lead owns methodology, measurement, and category strategy; you own what makes webflow.com win citations and manage site performance improvements, accessibility, site architecture best practices. You are the AEO lead's trusted site-side partner — the one who turns their strategy into live citation wins on webflow.com. Run webflow.com as a "living" website, not a project that ships and stops. Own the continuous development of the site — page and component build, design QA, performance, and iteration velocity — so the site is always evolving in-platform. This is the customer-zero narrative made real: Webflow on Webflow, demonstrated through webflow.com, built and optimized on our own product every day. Turn webflow.com into an account-level pipeline engine. Lead the on-brand experimentation, personalization stack, and conversion architecture that converts ICP-matched traffic into qualified pipeline. Partner closely with Demand Gen to ensure web experiences reflect and reinforce active sales-led pipeline initiatives (ABM target accounts, named-account journeys, and campaign-specific landing experiences). Build and ship,beyond building briefs. Design, build, and ship landing pages and site experiences end to end in-platform — you're hands-on in the product, closing the loop from hypothesis to live page yourself rather than handing specs to a queue. (Anthropic growth-engineer archetype: high agency, technical hands-on build.) Own the web measurement layer. Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline so every experiment and every AEO/answer-engine visit is measurable end to end — and so web's contribution to pipeline is provable, not asserted. (Profound archetype: answer-engine visibility instrumented as a measurable funnel.) Support campaign orchestration across the web as a channel. You don't own or operate the orchestration engine — you represent webflow.com as a coordinated channel within it. Wire site behavior signals and on-site responses into the cross-channel play, and execute the web slice of an orchestrated account motion so a single account signal (AEO citation, site behavior, paid engagement) triggers a coordinated web response, not a siloed one. Partner with Marketing Ops, RevOps, and the AI-native team who own the orchestration layer. Drive opportunities for Sales as the north star, instrumenting the signal-to-pipeline feedback loop that makes intent signals a stronger conversion predictor than firmographic ICP rating. Partner cross-functionally as a peer to Demand Gen, Partner Marketing, PMM, and the broader Revenue org, protecting scope clarity while making Growth Platforms the substrate the entire Revenue Marketing org runs on. Own and optimize a high-traffic B2B SaaS marketing website as a product, driving continuous improvements across user experience, performance, conversion, and experimentation rather than managing one-off website projects. Define and lead a mature experimentation program, establishing testing strategy, experimentation infrastructure, and best practices while delivering measurable improvements in conversion and pipeline through statistically rigorous testing. Bring deep expertise in technical SEO and Answer Engine Optimization (AEO), implementing structured data, crawlability, site architecture, and content optimizations that increase both organic search visibility and AI-powered answer engine discoverability. Leverage marketing analytics to drive business outcomes, implementing instrumentation, funnel analytics, attribution, and measurement frameworks that demonstrate marketing's contribution to qualified pipeline and revenue. Apply AI to production growth workflows, deploying AI agents and automation to improve content, routing, personalization, and optimization while maintaining appropriate human oversight. About you: Requirements: BA/BS degree or equivalent experience You'll thrive as a Senior Marketing Manager, Web Growth if you: Think in systems, not campaigns. When a channel underperforms, you look at the signal layer, not the campaign copy. When a page converts, you ask what feedback loop just closed. Ship and iterate. You'd rather run ten disciplined tests than debate one perfect page. You have a bias toward getting a valid experiment live this week, and a hypothesis-first instinct for what to test next. Are technically fluent enough to be dangerous. You can read a Marketo trigger, sanity-check a schema markup change, QA a page built in Webflow, and interpret a Tableau attribution model without a translator. You partner with GTM Engineering as a peer, not a customer. Distinguish signal from noise in intent data. You know why a hand-raiser can convert dramatically better than a LinkedIn lead, and you build campaign design around that reality. Name problems sharply. You TL;DR-first the biggest problem in a document without softening language, and you can hold an opinion under executive pressure without hedging. Preferably have public thought-leadership presence (LinkedIn, podcasts, industry talks) on modern growth infrastructure — nice to have, not required. Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact. Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers. Benefits Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums. Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. Wellness for the whole you. Access to mental health resources, therapy and coaching. Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts. Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program. Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment. Remote, together At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. Stay connected Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. Please note: We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. 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