Senior GTM Sales strategist - Developer Platform

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Locations - Sweden (Remote) or Germany (Munich) Cloudflare is seeking a Developer Platform Deal Strategist to play a pivotal role in the growth of Cloudflare’s Developer Platform. This is a unique opportunity to join one of the fastest growing teams at Cloudflare. This role falls under the Developer GTM organization and will work closely with our Sales and Product teams as a critical partner to accelerate revenue growth and enhance the overall developer customer journey. This is a high-ownership, high-impact role where strategic thinking and swift execution directly translates into scalable commercial success. We're looking for someone with a strong background in tech sales and business development, with a keen understanding of developer-centric products or at minimum, a desire to learn the space. The best candidate will be someone who can zoom out and understand market trends and business objectives, but also run sales calls, build content, maintain deal trackers, provide enablements, and more. This is an ideal opportunity for someone who thrives in fast-paced environments, has seen success in sales roles, and can navigate multiple priorities across cross-functional teams. What you'll do: Support Complex Deals: Provide strategic guidance and direct support to sellers on complex, high-value Developer Platform deals, helping structure proposals, pricing, and terms to meet both customer needs and Cloudflare's business objectives. Evangelize and Co-Sell: Join customer and partner calls to provide guidance on workloads, products, commercial structures, and the overall value proposition of the Developer Platform Optimize Deal Workflows: Partner with Sales, Legal, Finance, and Product teams to streamline the deal review, approval, and contracting processes, ensuring efficiency and scalability for Developer Platform transactions. Develop Pricing Strategies: Collaborate with Product and GTM teams to refine and implement pricing strategies, packaging, and licensing models that align with the value proposition of Developer Platform products and encourage adoption and expansion. Enable Sales Teams: Develop and deliver training, playbooks, and best practices for the sales organization on how to effectively position, price, and negotiate Developer Platform solutions. Analyze Deal Performance: Monitor and analyze deal trends, win/loss rates, and pricing effectiveness to identify opportunities for improvement and inform future commercial strategies. Market Feedback Loop: Act as a conduit between sales teams and product/GTM, funneling market insights and customer feedback on pricing, packaging, and commercial terms to inform product roadmap and GTM strategies. Program Support: Support strategic programs like Cloudflare for Startups and the Workers Launchpad accelerator from a deal strategy and commercialization perspective. Strategic Vision Contribution: Contribute to the long-term strategic vision for Developer Platform commercialization, including market segmentation, sales motion optimization, and competitive positioning. Examples of Desirable Skills, Knowledge, and Experience: 6+ years of experience in business development or sales strategy, or a similar role focused on complex B2B sales cycles, preferably within a SaaS or Developer-focused product environment. Curiosity & growth mindset - always learning and wanting to stay up to speed on the trends in the market. Demonstrated ability to structure and negotiate high-value, multi-year SaaS agreements with large enterprise clients, addressing complex technology, security, compliance, and procurement requirements. Strong sense of ownership; someone who takes initiative, works independently, and manages time effectively to drive commercial outcomes. Excellent negotiation and communication skills, with the ability to influence and align stakeholders at all levels, from sales reps to executive leadership. Highly customer-centric, with a natural curiosity about technical products and a strategic mindset for solving complex commercial problems. Comfortable working under pressure and adjusting priorities to meet deadlines in a fast-moving environment. Proven ability to understand complex technical solutions and translate their value into compelling commercial proposals. Data-driven, proficient in Excel/Google Sheets, and experienced in using data to inform commercial decisions. Organized; someone who can stay on track and help keep others on track within a fast-paced environment. Background in Product-Led Growth (PLG) is a strong plus. Why Join Direct impact on a hyper-growth part of Cloudflare’s business Ability to sell a category-defining platform in one of the fastest-growing developer markets Significant earning potential with strong over-achievement upside Collaborative culture with technical experts and industry-leading products What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.