Senior GTM Business Architecture Manager

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next GTM Business Architecture Senior Manager About the job As the Senior Manager of GTM Business Architecture, you will serve as the engine room for how Twilio’s revenue processes scale. You sit at the high-stakes intersection of Sales Strategy, Operations, and Enterprise Technology (ET). Your mission is to translate macro commercial strategies into high-fidelity, actionable business blueprints. You will act as the Domain Owner for specific GTM workflows, serving as the primary bridge between the Field and Enterprise Tech. We are not an "order-taking" function; we are systems architects. You are curious, thrive in ambiguity, and possess a "First Principles" mindset - capable of rolling up your sleeves to deconstruct a broken process, write a bulletproof User Story, and enforce strict governance. This role acts as the upstream gatekeeper, ensuring that business requirements are fully vetted, data-compliant, and prioritized before they ever reach the ET engineering roadmap. Responsibilities In this role, you’ll: Domain Ownership & Process Design: Act as the strategic owner for specific segments of the GTM lifecycle (e.g., Prospecting, Deal Execution, Specialist Alignment). Conduct systemic audits of existing sales motions to pinpoint bottlenecks, then architect the "to-be" workflows to eliminate non-selling friction. Requirements Governance (The "What" & "Why"): Author high-fidelity Business Requirement Documents (BRDs), process flowcharts, and User Stories. Define the upstream "Data Contracts," partnering closely with ET leads who own the technical configuration (the "How"). Ensure ET builds exactly what the business needs with zero ambiguity. Strategic Intake Triage: Utilize the GTM Priority Matrix to evaluate and rank inbound field requests. Actively filter out tactical "noise," trading off field requests against technical debt to ensure engineering resources are focused solely on the highest-ROI drivers. UAT & Defect Governance: Lead the User Acceptance Testing (UAT) framework for your domain. Execute test scripts, run defect triage (prioritizing bugs vs. enhancements), and manage the Business "Go/No-Go" sign-off. Ensure no feature launches unless it meets the "Field-Ready" standard. The Closed-Loop Feedback Engine: Partner with Enablement and Data Analytics to track downstream adoption. Monitor system telemetry (e.g., Gong AI trackers, Outreach metrics) to measure behavioral adoption, tying the technical build to quantifiable revenue ROI. GTM AI Execution: Support the deployment of the GTM AI roadmap. Operationalize Generative AI POCs into daily rep workflows, capturing frontline feedback to iterate and scale. Cross-Functional Alignment: Maintain strict operational boundaries (RACI) across GTM, ET, and Enablement. Provide the functional blueprints to Enablement to ensure training aligns perfectly with the technical architecture. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: Strategic Mindset with Consulting & Technical Depth: 7+ years of experience within a management consulting firm, enterprise revenue architecture function, or GTM transformation group. You bring a rare combination of a high-level strategic mindset - capable of deconstructing complex business challenges from first principles - and a strong technical background, allowing you to confidently navigate abstract corporate strategy and translate it into disciplined systems architecture. The "Technical Translator": Exceptional ability to simplify complex technical concepts for GTM stakeholders, while simultaneously translating vague business "wants" into precise technical "needs" for ET engineers. Systems Fluency: Deep expertise in the Salesforce ecosystem and integrated GTM tools (e.g., Gong, Outreach). You don't need to write the code, but you must thoroughly understand object relationships, data schemas, and API limitations to design feasible business logic. Think Like a Seller: Proven ability to empathize with the Field. You understand sales psychology and how to design systems that maximize rep productivity and minimize administrative tax. Process Rigor: Deep experience building structured artifacts (BRDs, process mapping, executive-level decks). The "Driver" Persona: You don't wait for permission. You identify friction, get people aligned, build a business case for a solution, and see it through to execution without letting standard processes fall through the cracks. Scale Mindset: You build for where the Twilio Revenue Engine will be in 2 years, not just patching the problems of today. Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $155,520 - $194,400 Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $164,640 - $205,800 Based in the San Francisco Bay area, California: $182,960 - $228,700 This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Applications for this role are intended to be accepted until July 21st, but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.