Senior Google UAM

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a Senior User Acquisition Manager to own and scale Google as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, campaign structures, bidding, budget allocation, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions. This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable. For a strong operator, this role has a clear growth path — proven results lead to bigger scope, and over time, to leading the UA function. KEY RESPONSIBILITIES CHANNEL OWNERSHIP & PERFORMANCE - Own and optimise the Google ads account end to end — Search, Performance Max, Demand Gen, Display, and YouTube. - Maintain high subscription volume while driving efficient CPA and positive ROAS. - Own budgets and make data-driven budget allocation decisions across campaigns and geos. - Prepare and present a clear weekly channel strategy with results and next steps. TESTING & NEW APPROACHES - Continuously test new campaign structures, keywords, audiences, bidding strategies, and placements. - Identify and pilot new approaches before performance plateaus, scaling what works. - Run structured creative testing to find winning angles, hooks, and formats. CREATIVE COLLABORATION - Work closely with the creative team to develop high-performing ad creatives. - Provide data-driven feedback on angles and messaging to guide production. - Research competitors' acquisition strategies, creatives, and channels. WORKING WITH AI - Use Claude and AI workflows daily to research keywords and audiences, generate and review ad copy, and audit the account. - Build agent-based workflows that automate the repetitive parts of campaign management and reporting. - Continuously look for ways AI can raise the speed and quality of channel operations. ANALYTICS & DATA - Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel. - Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team. - Own the channel testing roadmap: keywords, bidding, geo-expansion, and landing funnels. QUALIFICATIONS MUST-HAVE EXPERIENCE - 5+ years of hands-on performance marketing experience, with Google as a primary channel you have owned. - Experience managing $500K+ monthly ad spend with clear ROI accountability. - Experience driving subscriptions through web funnels (web-to-web) for D2C products. - Deep Google ecosystem knowledge: Search, Performance Max, Demand Gen, YouTube, bidding strategies, and account structures. - Multi-GEO experience running and scaling campaigns across multiple countries. - Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks. - Strong AI proficiency — you use AI assistants and agent-based workflows daily in your ads work and see AI as a force multiplier, not a threat. OPERATING ATTRIBUTES - Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight. - Highly analytical — every scaling and kill decision is grounded in data, not intuition alone. - Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip. - Always testing — looks for new approaches beyond what already works instead of defending the status quo. - AI-native — defaults to AI-assisted workflows and keeps upgrading how the work gets done. - Ready to grow into leadership — shares knowledge, builds repeatable processes, and raises the standard for how the channel is run. NICE TO HAVE - Experience with additional platforms such as TikTok or Snap. - Hands-on experience with Google Ads scripts, feeds, or automation. LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (90 minutes) - Final Interview (60 minutes) LIFE AT RUBY LABS At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote