Senior Field Marketing Manager (EMEA)

Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout. We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default. EMEA is where Docker's enterprise motion is already in market. Developers across the region have made Docker part of how they ship software, and a growing enterprise customer base is building on that foundation. A mature partner ecosystem spanning tier-one distributors, regional systems integrators, and cloud alliance programs is how Docker reaches enterprise buyers at scale across the region's priority markets. This role leads the marketing work that turns EMEA's developer base and partner ecosystem into regional pipeline. As part of Docker's expanding Field Marketing function, you will shape how Docker shows up across EMEA for sales leaders, strategic channel partners, ISVs, and enterprise buyers, translating global campaign infrastructure into regional pipeline, deeper account penetration, and enterprise conversion across the region's priority markets. This is one of two international Field Marketing roles at Docker, and the blueprint hire for our global channel marketing motion. EMEA's partner ecosystem is the fastest path to scale in-region, which makes it the template the rest of Docker's international expansion will learn from. You will work in close partnership with Docker's global marketing function, which provides the campaign foundations, playbooks, and measurement frameworks that you adapt into regional programs, and you will carry regional needs, insights, and program ideas back so the global plan keeps sharpening over time. The role anchors Docker's global Field Marketing function in EMEA, reporting hard-line to EMEA sales leadership and dotted-line to Growth Marketing. WHAT SUCCESS LOOKS LIKE Success in this role is measured the way sales measures it: pipeline generated and deals accelerated. You are a full contributor on the EMEA sales team, bringing ideas and programs that help the region hit its number, pulling sellers in early, and staying engaged through follow-up so interest converts into pipeline. Because partners are the fastest lever for scale in EMEA, you think about partner strategy and campaign strategy together: campaigns that travel through the right partners compound, and campaigns that don't often stall. You operate inside a two-way system with your NAMER and APAC peers and the global marketing team, where regional perspective sharpens the global plan and a strong global plan makes every region's work more effective. You know what EMEA specifically needs to win, and you contribute that directly into the shared plan, making it stronger for every region in the process. RESPONSIBILITIES - Own EMEA's marketing contribution to pipeline, with quarterly MQL, sales-accepted pipeline, and deal velocity targets tied to regional quota. - Localize and sequence Docker's global campaigns, including upcoming Tier 01 product launches and our enterprise ABM programs, and pair them with regional plays that convert attention into pipeline. - Lead partner and channel marketing as the region's primary growth lever: co-marketing with tier-one distributors including Exclusive Networks, reseller activation, cloud alliance programs with AWS, Azure, and GCP, and ISV programs that generate reference architectures and co-sell motion. Expand Docker's reach into enterprise accounts that sit beyond direct sales coverage. - Shape the EMEA channel marketing blueprint that Docker will scale globally. - Own regional campaign and marketing program enablement in partnership with our global sales enablement function. Integrate AEs into activations early, brief them on campaign assets, and drive the follow-up discipline that converts attention into sourced pipeline. - Partner closely with Developer Relations to integrate developer programs, community activations, and technical content into regional field plays where the audience fit is strong. - Define and run the region's localization strategy, including language, so campaigns meet buyers in their context. Align coverage with Docker's current in-market sales resources, and inform where we invest next. - Build a foundational regional event strategy that establishes Docker's in-market presence across priority EMEA geographies beyond the corporate event footprint. Every activation carries a clear pipeline hypothesis, a sales integration plan, and a follow-up motion. - Partner with Lifecycle Marketing and sales to extend Docker's PLG motion into the region, translating product-led momentum into enterprise pipeline. - Own quarterly planning tied to the EMEA sales forecast, with monthly pipeline reviews in region and globally, and serve as the two-way conduit between EMEA and global QUALIFICATIONS - 8+ years in B2B growth marketing, including at least 6 years leading regional marketing, field marketing, or partner marketing across EMEA. - Demonstrated ownership of regional pipeline targets. You can walk us through a region you ran, the number you carried, and how you delivered against it. - Proven partner and channel marketing track record, including co-sell programs, reseller enablement, ISV partnerships, or OEM motions that generated measurable pipeline. This is core to this role’s success. - Cross-cultural operating experience across multiple EMEA markets. - Developer, Developer-adjacent, and/or technical audience experience preferred. Background in containers, cloud infrastructure, AI, or open source is a strong advantage. - Strong sales partnership experience. Regional sales leaders look to you as a strategic partner. - A builder's mindset. You enjoy designing programs, running them, and staying close enough to the work to know what is landing and what needs to change. As Docker's first dedicated marketing hire in EMEA, you will build the foundations of the region's marketing motion and scale what works from there. WHAT TO EXPECT FIRST 30 DAYS - Immerse in Docker's product, buyer journey, account coverage in EMEA, and the current regional pipeline motions. - Align with EMEA sales leadership, walk the account book, and identify where marketing support will be most impactful. - Align with Growth Marketing leadership on the EMEA marketing needs and required budget, including working budget, partner MDF, and shared program investment, so regional plans have a clear funding model from day one. - Connect with NAM Field Marketing, Growth Marketing leadership, Integrated Campaigns, PMM, Corporate events, DevRel, and the incoming Sr. Channel Operations lead. - Review Docker's global Field Marketing playbook and identify the plays that will land first in EMEA. - Engage with upcoming Tier 01 product launch plans and begin regional activation planning. FIRST 90 DAYS - Ship the EMEA regional plan, covering top partners, priority markets, target accounts, and pipeline goals for the next two quarters. - Land the next Tier 01 product launch in EMEA through partner-led, region-appropriate activations. - Build working relationships with the top five channel partners in region, including Exclusive Networks, and close at least one co-marketing program. - Stand up Docker's first foundational in-market activation beyond the corporate event footprint, with a quantified pipeline hypothesis. - Establish the monthly pipeline review cadence with EMEA sales leadership and Growth Marketing. ONE YEAR OUTLOOK - Deliver against the full-year EMEA pipeline target, with clean attribution across MQL, SAL, and deal velocity. - Establish EMEA as the blueprint for Docker's global channel marketing motion and contribute the EMEA channel playbook to Docker's global Field Marketing library. - Establish a durable regional marketing footprint across priority EMEA geographies with repeatable plays that scale beyond Docker's global field marketing playbook. - Build a repeatable partner and ISV marketing engine that compounds pipeline into FY28. - Deepen the partnership with Lifecycle Marketing and Product teams so Docker's PLG motion compounds into regional enterprise pipeline. Docker does not offer visa sponsorship for this role. We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound https://getcovey.com/product/covey-scout-inbound on April 13, 2024. Please see the independent bias audit report covering our use of Covey here https://getcovey.com/nyc-local-law-144. Perks - Freedom & flexibility; fit your work around your life - Designated quarterly Whaleness Days plus end of year Whaleness break - Home office setup; we want you comfortable while you work - 16 weeks of paid Parental leave - Technology stipend equivalent to $100 net/month - PTO plan that encourages you to take time to do the things you enjoy - Training stipend for conferences, courses and classes - Equity; we are a growing start-up and want all employees to have a share in the success of the company - Docker Swag - Medical benefits, retirement and holidays vary by country - Remote-first culture, with offices in Seattle and Paris Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be. #LI-REMOTE