Regional Marketing / Product Manager, APAC ADx

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description Key Responsibilities (Top 3-5 tasks & outcomes for which this position will be accountable) Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the assigned products. Collaborates with Global, Regional and Country marketing counterparts to execute a regional strategy to ensure achievement of platform goals and expectations. Implements, and maintains "best practices" in brand marketing and product development marketing. Drives and manages regional marketing activities (and related budget) including: Market research – market size/growth, competitive share and positioning, significant customer needs and major trends (macroeconomic, industry, regulatory, competitive, policy, etc) Pricing – per product per country Tactical marketing mixes to maximize profitable revenue growth in the region Marketing communications – advertising, promotions, digital marketing Regional events – trade shows, conventions, conferences Monitor and report the execution and effectiveness of marketing plans/budgets. Guide countries through successful new product launches as needed. Support relationships in conjunction with the Medical Affairs and country teams to establish multi-level relationships with Key Customers, Hospital Administrators, Advocacy groups and Industry forums to shape relevant policy, practices and clinical guidelines that provide Waters with a competitive advantage. Act as a partner in the demand review process for assigned product lines with regional functional partners. Educational Qualifications & Previous Experience (No. of years as well as type of previous experience needed e.g. exposure to high growth markets, managed a large team etc.) Requires a Bachelor degree in related scientific discipline, marketing or business. MBA highly preferred (focus in marketing a plus). Minimum of 5 years of business experience with a minimum of 2 years in marketing. Business experience may include marketing, sales, business development or applicable advanced degree. Experience in the development and execution of the marketing plans delivering achievement of financial/budget expectations and product line strategies. Demonstrated proficiency in business and sales acumen. Ability to work on functional teams and across multiple functions Must be able to travel up to 30%-40%. Cross functional team experience required. Professional Skills & Key Competencies (5-7 most relevant skills e.g. data analysis and competencies e.g. ability to manage uncertainty.) Marketing Knowledge Expertly written and implemented a marketing plan, including finalizing core marketing strategy and developing clear positioning statements. Proficient at creating a differentiated Atlas and sizing a market appropriately, including theoretical and assessable opportunities.  Able to assess market potential in the following ways: existing product application to existing markets; existing product opportunities for new markets; new product opportunities for existing markets and new product opportunities for new markets. Proficient at creating marketing mixes that complement the buying process and segment per product line or portfolio in each market. Demonstrate expertise in product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools Expert in managing product launch initiatives and post-market surveillance. Sought out as the thought leader or expert in assigned market segment or product line. Keep current on customer and market segment environment. Strategic Thinking Influence the development and drives the execution of regional marketing plans. Weigh pros and cons of alternative approaches to a situation and makes intelligent recommendations that consider multiple implications of the decision. Able to generate information used directly in demand models and marketing investment decisions, including competitive intelligence, market sizing, positioning, resource allocation. Demonstrate ability to tailor messages based on audience’s needs, understands the importance of and capable of uncovering those needs. Understand customer and competitive environment, the brand's position today and likely position in the future. Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills . Primary Work Location SGP The Strategy Additional Locations Work Shift