Product Marketing Manager, K4B

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is at our core and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world. We’re seeking a Product Marketing Manager to lead product positioning and go-to-market activities for KAYAK for Business (K4B). You will drive adoption by clearly communicating K4B’s value to corporate customers and represent their needs across the company on our customer and the loudest champion of our product and feature set. This role will be required to work from our Cambridge, MA office at least 3 days per week. IN THIS ROLE, YOU WILL: - Conduct market research and gather quantitative and qualitative feedback to represent customer needs to our Commercial, Product and Engineering teams. - Identify and document buyer personas, pain points and use cases; recommend new features and enhancements that address pain points or solve key use cases. - Develop our product narrative and messaging to explain K4B’s value in the corporate travel market, tailored to different customer personas - Lead go-to-market strategy for new features and product offerings; coordinate with teams across the company to put together positioning, communications, and sales and training collateral. - Partner with Brand Marketing, Sales and Communications on external positioning and product-focused campaigns. - Support external marketing efforts including our public website, blog posts, and events. - Create and maintain sales enablement materials including decks, battlecards, case studies, and demos. PLEASE APPLY IF YOU HAVE: - Specific experience in developing clear product positioning and go-to-market strategies for B2B SaaS products. - Proven ability to conduct market research and competitive analysis. - Collaboration with team members from all levels of the business, across time zones. Looking for specific experience working with Product, Engineering, Marketing, and Commercial team members in a cross-functional manner. - Personal experience as a traveler, offering firsthand insight into user challenges during trip planning and online booking. - BS degree or equivalent experience required, background in Marketing, Business or Communications strongly preferred. MBA or similar experience is a plus. - Experience in the travel and hospitality industry is strongly preferred, but not required. Are you passionate about B2B product marketing and travel? Then join us and help shape the future of corporate travel! Benefits and Perks - Work from (almost) anywhere for up to 20 days per year - Focus on mental health and well-being: - Company-paid therapy sessions through SpringHealth - Company-paid subscription to HeadSpace - Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) - No meeting Fridays - Paid parental leave - Generous paid vacation + time off for your birthday - Paid volunteer time - Focus on your career growth: - Development Dollars - Leadership development - Access to thousands of on-demand e-learnings - Travel Discounts - Employee Resource Groups - Competitive retirement and health plans - Free lunch 2 days per week - Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Massachusetts based role is $150,000 - 170,000.00, not inclusive of annual bonus and recurring RSU grants. We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. Inclusion At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here. Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.