Principal Product Marketing Manager, Developer

1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. 1Password believes that soon every Developer will be an AI Developer. We are looking for a Principal Product Marketing Manager to define how 1Password supports the full spectrum of modern AI-forward software builders across every industry, team size, and level of development experience. This senior individual-contributor role focuses on helping developers, DevOps and DevSecOps teams understand how 1Password secures identities, secrets, services, automation, and emerging agent-driven workflows across today’s rapidly evolving development landscape. Software creation now extends far beyond traditional engineering teams. Experienced developers are building distributed services, integrating APIs, automating pipelines, and managing complex environments. Meanwhile, non-traditional developers are using scripting, low-code tools, and increasingly AI-assisted approaches to build internal tools, automated processes, and lightweight agents. Every one of these projects introduces new identities, credentials, and access paths that need to be secured. This reality creates two critical challenges: (1) How to discover, secure, and govern the growing number of developer-driven or shadow projects—including onboarding new agents, securing machine-to-system access and providing identity services for internally-built tools and automations. (2) How to help every developer of every background, tooling, or experience level to become a secure developer, supported by guardrails and seamless security tooling that fits directly into their workflows. This role sits at the center of both challenges. You will shape how 1Password empowers all types of developers to build securely, while enabling IT and Security teams to provide safe, scalable foundations. You’ll collaborate closely with Product, Engineering, and GTM teams to translate complex technical concepts into clear, compelling narratives. You will help bring new capabilities to market, sharpen 1Password’s position within the developer security ecosystem, and guide customers as they modernize and secure their development practices. This is a remote opportunity within Canada and the US. What you will do: Lead Product Marketing for 1Password Developer solutions - Own product marketing for 1Password’s solutions supporting developers, DevOps/DevSecOps, and teams building internal tools or automated agents. - Explain how developers—from senior engineers to non-traditional builders—use 1Password to securely build, deploy, and operate applications and automation. - Articulate how 1Password secures identities, secrets, services, and machine-to-system access across modern software delivery. - Position capabilities such as secrets management, service identity, agent provisioning, and infrastructure integrations as foundational to secure development. - Build demos, sample apps, and open-source modules that showcase 1Password developer workflows. - Partner with Product to understand use cases across DevOps, platform engineering, automation, and modern application development. Drive Cross-Functional Strategy - Work with Product and Engineering to bring new features to market with strong, differentiated value for technical audiences. - Build go-to-market plans that resonate with developers, DevOps/DevSecOps teams and technical decision-makers. - Support Sales, Customer Success, and Enablement by connecting technical capabilities (e.g. identity, secrets, automation controls) to clear customer outcomes. Craft Clear and Credible Narratives - Translate complex topics such as secrets management, machine identity, privileged access, automation governance, and agent-driven workflows into simple, compelling messaging. - Shape thought leadership around the two major customer challenges: 1. Discovering and securing developer-driven or shadow automation projects, including new agents and internal tools. 2. Enabling every developer to become a secure developer, regardless of experience level or tooling. - Represent 1Password’s perspective on secure development, automation, and emerging engineering practices while maintaining trust, safety, and usability. Support Platform & Ecosystem Storytelling - Position APIs, SDKs, integrations, and ecosystem partnerships as essential components of a secure development and automation platform. - Ensure our capabilities map to real developers, DevOps, and similar use cases. - Contribute to the broader platform narrative as organizations expand automation, service-to-service interactions, and internal development. Be a Strategic Voice Internally & Externally - Participate in developer communities, technical forums, and industry events to grow 1Password’s presence in the developer ecosystem. - Engage in analyst briefings, customer discussions, partner conversations, and events related to development security, automation, and emerging engineering practices. - Provide insight into how engineering, platform, and security teams adapt their workflows as internal development, automation, and agent-driven processes accelerate. What we are looking for: Experience and Expertise - 8+ years of B2B SaaS product marketing experience, with 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories. - Experience engaging with developer communities or contributing to developer evangelism programs. - Hands-on experience with developer-facing technologies (SDKs, APIs, CLIs, cloud-native tooling, open-source tools). - Strong track record marketing technically deep products, including: - identity and access management - secrets management - machine/service identity - CI/CD and automation tooling - cloud-native application architectures - DevOps/DevSecOps practices - Deep understanding of modern development workflows and how developers and platform teams adopt tools. - Background in creating thought leadership for new or rapidly evolving technical spaces. Strategic & Tactical Strength - Ability to turn emerging technical trends into opinionated product positioning - Proven success launching complex, fast-evolving technical products. - Comfort navigating ambiguity and shaping category narratives. - Strong ability to synthesize insights across product, engineering, security, and customer teams. Communication & Influence - Exceptional storytelling skills for both technical practitioners and executive audiences. - Confidence representing 1Password in cross-functional settings, analyst briefings, customer conversations, and industry events. - Ability to act as a credible, trusted voice within developer, DevOps and DevSecOps communities. Why join us: - Shape how 1Password empowers organizations to secure modern software development—from local tooling to CI/CD pipelines to cloud-native workflows. - Lead narratives at the intersection of identity, secrets management, and secure automation, helping developers of all skill levels build faster without sacrificing safety. - Operate with director-level strategic influence while remaining a high-impact individual contributor driving clarity, direction, and product storytelling. USA-based roles only: The annual base salary for this role is between $203,000 USD and $305,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $185,000 CAD and $278,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing 👶 Maternity and parental leave top-up programs 🩺 Competitive health benefits 🏝 Generous PTO policy Growth and future 📈 RSU program for most employees 💸 Retirement matching program 🔑 Free 1Password account Community 🤝 Paid volunteer days 🏆 Peer-to-peer recognition through Bonusly 🌎 Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.