Job Description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
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See yourself at Twilio
Join the team as Twilio’s next Principal, Marketing Architecture & Strategy.
About the job
This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing’s vision for growth and technical execution through the Enterprise Technology team.
We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team. This role is ideal for someone with a strategic marketing architect mindset—someone who thrives at the intersection of marketing, growth, and technology. As the primary liaison between Marketing and Enterprise Technology, you’ll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership. As a senior leader, you will shape the future of our Marketing & broader GTM architecture, influence cross-functional teams, and set the standard for excellence in Marketing & GTM systems.
Responsibilities
In this role, you’ll:
Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
Ability to use data to justify prioritization decisions and measure the success of pilot programs.
Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
Deep interest in marketing, AI, productivity, and the future of work.
Comfortable operating in ambiguous and fast-paced environments
Desired:
Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
Past roles in startups, innovation labs, or skunkworks teams.
Experience leading technology and process changes or large-scale internal tool adoptions.
Experience leading significant cross-functional initiatives with minimal oversight.
Location
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 10% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Compensation
*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.
The estimated pay ranges for this role are as follows:
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $141,520 - $176,900.
Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $149,840 - $187,300.
Based in the San Francisco Bay area, California: $166,400 - $208,000.
This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Application deadline information
Applications for this role are intended to be accepted until July 31, 2026 but may change based on business needs.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.