Performance Marketing Specialist - Social Media (B2B)

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role As the Performance Marketing Specialist, you will play a key role in planning, delivering and optimising B2B social media campaigns across FT Live’s global event portfolio. You will apply creative thinking and performance insight to deliver campaigns that are both on-brand and successful. This role requires a strong understanding of the FT’s brand identity and tone of voice, applying it consistently across social channels. Working closely with the Social Media Manager, paid media team and wider collaborators, you will support the development and delivery of social activity that drives engagement, audience growth and commercial performance. This role suits someone who is proactive, organised and comfortable balancing multiple projects simultaneously. You will also have the opportunity to represent FT Live at events, including occasional international travel, acting as a professional and trusted brand ambassador. Key Responsibilities Plan, complete and handle B2B social media campaigns across platforms including LinkedIn, X (Twitter), Meta, YouTube and TikTok, aligned with campaign objectives and key performance drivers. Write high-quality, engaging social copy that reflects the FT’s tone of voice and brand guidelines. Develop tailored social content, including video and visual assets, via tools including Canva, Figma, Premiere Pro and Adobe Creative Suite. Develop creative concepts, test new formats and optimise performance through structured A/B testing. Analyse campaign performance using tools such as Sprout Social and Google Sheets, producing clear reports with actionable insights and recommendations. Contribute to campaign planning and social strategy discussions by bringing performance insights, audience understanding and creative ideas. Handle a variety of campaigns, timelines and stakeholders simultaneously, ensuring social activity is delivered on schedule and to a high standard. Collaborate with internal teams and external partners, advising partners on campaign performance, findings and opportunities. Stay up to date with FT Live social standards, platform developments and industry standards, proactively sharing relevant insights. Collaborate with the Social Media Manager with planning, presentations and team-wide updates on social performance and important metrics. Represent FT Live at events when required, including occasional international events. Required Skills and Experience 1-2 years’ experience in B2B social media marketing, either in-house or agency-side. Strong copywriting skills - able to adapt tone and messaging to align with brand guidelines and audience needs. A clear understanding of brand identity and the importance of consistency across channels, particularly within a premium media or B2B context. Strong organisational and project management skills Experience using social analytics, reporting and social listening tools, with the ability to translate data into actionable insights. Familiarity with native editing tools on platforms such as TikTok and Instagram Reels. A strategic, test-and-learn approach with the confidence to propose new insights and ideas, formats and optimisation opportunities. A proactive and diligent approach, with a strong sense of ownership and accountability. Strong communication skills and a collaborative approach to work cross-functionally and build trusted relationships. A genuine interest in news, media and current affairs, aligned with the FT’s values of integrity, curiosity, ambition, inclusion, trust and subscriber focus. Desirable Experience working with event marketing or B2B lead-generation campaigns. Experience producing short-form video or motion assets for social platforms. Familiarity with paid social campaign structures and optimisation approaches. What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is critical that all information provided is authentic and accurately represents your skills, experience, and qualifications.Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT. #LI-SM1