Marketing AI Specialist

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a Marketing AI Specialist to join our team in a hybrid capacity in Singapore, reporting to the Senior Marketing Manager, APJ Integrated Campaign within the Field Marketing APJ department. You will champion our AI social content platform to produce brand-aligned assets at scale while simultaneously coordinating workflows to ensure ongoing campaigns are optimized. This role is a hybrid "operator" position sitting at the intersection of visual design, AI technology, and marketing operations, purpose-built for those who want to leverage AI tools to drive measurable marketing impact. What you’ll do (Role Expectations) Review, refine, and create AI-generated and designer assets to ensure strict adherence to visual identity and brand compliance across all social platforms Manage the full social media workflow—from concept and design through to compliance checks, publishing via Sprout, and analytics tracking Act as the primary liaison between Digital, Field, and Integrated Marketing teams to manage social media calendars and ensure assets are delivered on time for various campaigns Train the AI social content platform on brand standards through continuous usage and feedback loops while monitoring analytics to identify performance-driving design elements Audit available marketing assets to identify high-potential content that can be repurposed in ongoing campaigns to drive performance Who You Are (Success Profile) You are driven by innovation, possessing a deep curiosity for how things work and an energy for solving complex technical challenges through the power of technology. You are a pragmatic builder who is obsessed with creating, iterating, and shipping, balancing technical excellence with the need to deliver value quickly. You are a high-trust collaborator who is ambitious for the team, embracing a challenge culture by giving and receiving feedback with clarity and respect. You thrive in ambiguity and are comfortable building the path as you walk it, seeing uncertainty as the raw material to build something meaningful. You are resilient and adaptable, viewing change as an opportunity and maintaining composure in high-pressure situations to guide yourself through complexity. What We’re Looking for (Minimum Qualifications) Bachelor’s degree in Graphic Design, Marketing, or Communications, or an equivalent mix of design portfolio and project management experience Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) with a strong understanding of brand systems and social media specifications Demonstrated ability to analyze performance metrics alongside creative assets to identify and implement visual optimizations What Will Make You Stand Out (Preferred Qualifications) Hands-on experience with AI design tools like Midjourney or DALL-E and AI assistants such as ChatGPT or Claude for content scaling Familiarity with marketing project management tools like Asana or Jira and social publishing platforms like Sprout Social Specialized skills in motion design or video editing using tools such as After Effects, Premiere, or CapCut #LI-Singapore #LI-LK2 At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.