Marketing Specialist, Gaming

Business Unit Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players. What the Role Entails Role Overview The Marketing Specialist is a role designed for a motivated professional who is both a strategic marketer and a disciplined project manager. You will play a vital role in driving the growth and visibility of our mobile game across the MENA region. By bridging the gap between high-level marketing objectives and day-to-day creative execution, you will ensure that all stakeholder requirements are streamlined for maximum efficiency, fast-paced turnaround, and deep cultural impact. Key Accountabilities Strategic Marketing & Campaign Management Plan and execute marketing campaigns across various projects to strengthen brand presence and drive user engagement. Ensure a unified, premium identity across communication channels and marketing materials. Tailor campaigns to specific project positioning, ensuring strategies resonate with the target audience. Research local trends in content, media, and culture to inform brand positioning and support successful market presence. Plan and execute promotional initiatives that enhance the player experience and community connection. Engage directly with the local gaming community to gather insights and ensure regional authenticity. Project Management & Creative Operations Act as the primary project manager and point of contact for the creative team, organizing workflows to ensure seamless task transitions between Marketing, Operations, Community, and Business Development. Collaborate with different teams to deliver impactful, on-brand creative outputs with fast-paced turnarounds. Manage relationships with external agencies and suppliers to ensure the smooth, cost-effective execution of marketing plans. Serve as a collaborative bridge between internal departments and external partners to maintain alignment on all deliverables. Core Principles Efficiency & Learning: Contribute to impactful campaigns through thoughtful execution and a continuous focus on process improvement. Proactive Problem Solving: Demonstrate a "can-do" attitude and the initiative to solve operational bottlenecks in a supportive environment. Curiosity: Maintain an active interest in market shifts to contribute fresh ideas that keep our strategies ahead of the curve. Who We Look For 2–4 Years of experience in Marketing or Agency Account Management, preferably within the gaming or tech industry. Familiarity with the marketing landscape and a strong connection to the local gaming community. Highly organized with a track record of managing multi-stakeholder workflows and creative production timelines. A "people person" who thrives on teamwork and understands that collaboration is the foundation of a successful hub. Excellent verbal and written communication in Arabic and English; Chinese is a plus. Ability to work in a dynamic, startup-like environment, with a flexible and collaborative approach. Beyond basic tool proficiency, you possess a proactive mindset for identifying and integrating AI-driven workflows. Active gamer with strong understanding of mobile gaming culture, especially battle royale and competitive shooter genres. Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.