Marketing Operations Specialist

Founded in 1993, MedeAnalytics is an innovation-focused company. Over the past three decades, we have worked tirelessly to reimagine healthcare through the power of data—and helped thousands of organizations achieve their potential along the way. Leveraging state-of-the-art analytics and data activation, MedeAnalytics delivers actionable insights that support payers, providers, employers, and public entities as they navigate the complex healthcare landscape. Using artificial intelligence and machine learning alongside the most advanced data orchestration in the industry, we empower organizations to optimize their resource allocation, experience superior patient outcomes, and achieve population health management goals. And that’s just the beginning. With a deep understanding of the complex challenges facing the healthcare industry, MedeAnalytics offers a comprehensive suite of solutions to address key areas such as: Population Health Management: Gain insights into patient populations, identify at-risk individuals, and implement targeted interventions to improve health outcomes. Value-Based Care: Optimize care delivery, reduce costs, and enhance patient satisfaction by aligning with value-based care models. Revenue Cycle Management: Streamline revenue cycle processes, improve reimbursement rates, and minimize denials. And more… MedeAnalytics is committed to delivering cutting-edge technology and exceptional customer service. Our team is passionate about transforming healthcare and making a positive impact on the lives of patients. MedeAnalytics is looking for a highly motivated and results-oriented Marketing Operations Specialist to join our high-performing Marketing team. The Marketing Operations Specialist will play a critical role in aligning marketing strategies with organizational goals bridging the gap between marketing campaigns and performance to drive data driven decision making. This position serves as the backbone of the marketing department, ensuring that marketing strategies across channels are not only effective but also financially sound and efficiently executed. The ideal candidate will be a strategic thinker with a strong analytical mind, responsible for managing and optimizing our marketing technology stack, maintaining lists and data hygiene within, streamlining and automating marketing processes, and providing data-driven insights to enhance campaign performance and ROI. This role requires a unique blend of financial management, critical analysis, return on investment measurement, all coupled with marketing operations skills to identify campaign and channel performance. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate HubSpot and Salesforce data Monitor lead lifecycle stages, source tracking, and field mappings HubSpot to Salesforce to ensure reliable reporting and campaign execution Manage ICP segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability Input aligned tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals Build and maintain dashboards and campaign performance reports across all channels, digital and live events, in HubSpot and Salesforce reporting on ROI measurement across programs and return against spend Recommend new tests, experiments, and optimizations based on performance insights to optimize results Partner with Sales Operations to maintain a smooth, accurate lead handoff process Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners Education and Experience: 3-5 years of hands-on marketing operations experience, preferably in a B2B or health IT-focused organization Solid understanding of HubSpot deployment and reporting and well as Salesforce objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities Strong technical aptitude; comfortable with HTML/CSS basics, data imports/exports, and troubleshooting sync or automation issues Analytical and data-driven mindset with the ability to work with large datasets, identify data quality issues, and report on campaign performance to senior leadership leveraging tools like PowerBI Extreme attention to detail with the ability to catch errors and validate logic in high-stakes campaigns Strong project management skills with the ability to manage multiple deadlines Clear written and verbal communication skills, including the ability to translate technical concepts for business partners Collaborative and team-oriented, with a problem-solving mindset Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes Bachelor’s degree Additional Information: MedeAnalytics believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $75,000 - $85,000 USD. While this position is not bonus-eligible, it is part of our comprehensive total rewards program, which includes competitive benefits and opportunities for professional growth. Please note that actual compensation for all roles may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, relevant work experience, professional achievements/qualifications, skill level, business need, location and will be finalized at the time of offer. Benefits Include: Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD) Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing 401(k) Plan with company match Paid Holidays and Paid Time Off (PTO) Accruals Employee Referral Bonus Program Professional Development Opportunities to support your growth And More! We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. Candidates must be authorized to work in the country where this position is located; we are unable to provide or transfer sponsorship. MedeAnalytics values committed, inspired, and passionate team members. If you’re looking to make an impact doing work that matters, you’re in the right place. Help us shape the future of healthcare by joining #TeamMede. Important notices: We do not use outside vendors/agencies — please no unsolicited calls or invites. All MedeAnalytics job opportunities are posted exclusively on our Careers Page or trusted partner job boards. Any other communications claiming to be from us are not legitimate. Always verify opportunities before sharing personal or financial information.