Marketing Manager - Snailworks

Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade. We are growing our team in Toronto, San Francisco, and New York. Apply below. SNAILWORKS A Beacon Software Company Marketing Manager Reports To: General Manager Location: Remote (Frederick, MD headquarters; periodic on-site) Type: Full-Time The Opportunity SnailWorks is a leading direct mail tracking and analytics platform, serving political campaigns, insurance companies, and direct mail operations nationwide. We were acquired by Beacon Software in 2025 and are entering a growth phase with new investments in marketing and go-to-market capabilities. We are hiring a Marketing Manager to oversee and coordinate our marketing programs across multiple channels. Building upon the strong existing earned marketing channels like newsletters, emails, and conferences, you’ll expand to new channels to help educate potential customers of the value of mail tracking, why it’s important, and how Snailworks can help deliver results for new and existing customers. You’ll be the person who helps make sure marketing initiatives don’t just get planned—they get delivered. This role may also support marketing efforts for other Beacon Software portfolio companies as needs arise. What You Will Own Channel Strategy You will manage marketing investment, operations, and test new efforts across six core channels while maintaining high quality for our existing channels: Conferences and Trade Shows: Plan, execute, and measure ROI for industry events. Own booth logistics, staff coordination, speaking opportunity development, and post-event lead follow-up. Paid Search (SEM/PPC): Build and optimize paid search campaigns targeting direct mail operators, political consultants, and insurance marketers. Manage budget allocation and report on cost-per-lead and conversion. Partner with external agencies as needed. Email Marketing: Execute newsletters, product announcements, nurture sequences, and re-engagement campaigns. Grow the subscriber base and improve engagement metrics. Direct Mail: Develop direct mail campaigns that showcase our own platform. We should be our own best case study. LinkedIn: Build our company presence and run targeted campaigns reaching decision-makers in our core verticals. Industry Publications: Identify and place content in trade publications and industry outlets. Coordinate contributed articles, sponsored content, and advertising. Campaign Coordination and Execution Ensure campaigns are delivered on time and with the highest quality in partnership with teammates and external partners Manage the Snailworks marketing calendar and budgets by channel Measure engagement and return on investment across all channels. Content and Thought Leadership Support Work closely with our industry advisor to develop and distribute thought leadership content, including: Webinar planning, promotion, and production Conference presentation materials and talking points Newsletter content and distribution Blog posts and industry commentary Case studies and customer success stories Sales Enablement Develop and maintain sales collateral: one-pagers, pitch decks, competitive battlecards, and product sheets Coordinate marketing and sales efforts to ensure consistent messaging and lead handoff Support the sales team with presentation materials and client-facing documents Digital Presence Manage website content updates and landing pages Maintain and optimize the company's digital footprint across all channels Coordinate with outside marketing agency on creative and technical needs Analytics and Reporting Track and report on campaign performance across all channels with clear ROI metrics Manage the marketing budget, allocating spend based on experiment results and channel performance Build dashboards and regular reporting for leadership on lead generation, pipeline contribution, and marketing efficiency What We Are Looking For Required 3-5 years of B2B marketing experience, ideally in SaaS or technology Demonstrated ability to manage multi-channel marketing programs and budgets Strong writing and content development skills Strong organizational and project management skills Experience with email marketing platforms and marketing automation Analytical mindset: you make decisions with data, not gut feel Self-starter comfortable working remotely with a small team Willingness to travel periodically for conferences and on-site collaboration Preferred Experience in the direct mail, printing, or postal industry Familiarity with CRM platforms (Zoho or similar) Trade show and event management experience Experience working with external marketing agencies Background in a PE-backed or high-growth environment Why SnailWorks Market leader in a stable, essential industry with strong recurring revenue Backed by Beacon Software with resources and operational support for growth Opportunity to expand proven marketing efforts into new channels and amplify what’s already been started Small team where your work is visible and your impact is direct Remote-friendly with a collaborative, low-ego culture Compensation & Benefits Base Salary: $80,000 – $90,000 annually, commensurate with experience. Benefits Full-time employees are eligible for the following benefits after completing a 90-day introductory period: Health Insurance: Group health plan with employer contribution. Medical, dental, and vision coverage available for employees and eligible dependents. Life Insurance: Company-funded life insurance with the option to purchase additional coverage. Disability Insurance: Short-term and long-term disability coverage. 401(k) Retirement Plan: Company matches $0.50 for every $1.00 you contribute, up to 6% of your contribution (capped at 3% of annual earnings). Paid Vacation: 80 hours per year to start, increasing to 104 hours after 3 years and 120 hours after 5 years. Personal Leave: Accrued at 2.15 hours per pay period for exempt employees. Paid Holidays: 7 company holidays including New Year’s Day, Presidents’ Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas. SnailWorks is an equal opportunity employer. We welcome candidates of all backgrounds. Our Values at Beacon Software Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time. Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant. Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected. Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth. How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role. AI does not make hiring decisions: Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.