Marketing Manager Events, FT Live

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role FT Live, the events division of the Financial Times, brings together influential business leaders, policymakers and industry experts through world-class conferences, summits and forums. Our events deliver cutting-edge insights, premium networking opportunities and high-quality experiences for global audiences. As Marketing Manager, Events, you will play a key role in driving the growth and success of several high-profile FT Live events, with a primary focus on our Pharma and Life Sciences portfolio. You will develop and execute strategic marketing campaigns that build awareness, attract high-value audiences and maximise delegate and sponsorship revenue. Working within a collaborative marketing team, you will combine data-driven insights with creative campaign execution to engage senior decision-makers and industry leaders across multiple channels. Key Responsibilities Strategic Marketing & Audience Growth Develop and execute data-led, multi-channel marketing strategies to increase event awareness, reach and delegate attendance. Identify and target new audience segments using market insights to refine messaging and campaign effectiveness. Lead the development of clear value propositions and audience messaging aligned with FT Live’s brand and event objectives. Manage marketing budgets and allocate resources to maximise ROI. Identify data gaps and design lead generation strategies to ensure both the volume and quality of leads required to support delegate revenue growth. Campaign Execution & Digital Engagement Plan and deliver integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing. Collaborate with internal teams to produce engaging digital content and compelling marketing assets. Manage and optimise event websites, ensuring a seamless user journey from awareness through to registration. Partnerships & Community Building Develop and manage strategic partnerships with media organisations, industry associations and community groups to extend event reach. Contribute to community and content strategies that strengthen audience engagement and loyalty across the portfolio. Identify opportunities to cross-promote events where appropriate. Data, Analytics & Performance Optimisation Monitor campaign performance and key marketing metrics throughout the campaign lifecycle, making data-informed adjustments to optimise results. Conduct detailed post-event analysis to identify insights and inform future campaign strategies. Track marketing ROI and recommend strategies to improve audience acquisition and retention. Internal Collaboration & Stakeholder Management Partner closely with the Content team to ensure speakers, agendas and key themes are effectively communicated across marketing channels. Work closely with Delegate Sales, jointly supporting delegate revenue targets through targeted lead generation and conversion strategies. Collaborate with Commercial Sales to support sponsorship opportunities through compelling marketing positioning. Coordinate with the Operations team to help deliver a seamless and premium event experience. Work with the wider FT Live marketing team, including design, data and performance specialists, to deliver high-impact campaigns. Required Skills and Experience 4–5+ years’ experience in B2B marketing, ideally within events, media or an agency environment. Demonstrated experience developing and executing multi-channel marketing campaigns. A strong commercial mindset with the ability to balance creativity with analytical thinking. Experience building and engaging professional audiences using data and market insights. Excellent copywriting and communication skills, with the ability to craft compelling marketing messages. A digital-first approach with experience using CRM platforms, marketing automation tools and analytics platforms. Strong working knowledge of Google Analytics and digital performance metrics. Comfortable working with marketing technologies and emerging tools, including AI-driven marketing tools where relevant. Strong organisational skills and the ability to manage multiple campaigns and deadlines simultaneously. Excellent collaboration and stakeholder management skills. Desirable Experience marketing large-scale conferences or B2B events. Familiarity with Pharma or Life Sciences industry audiences. Experience working with partnership marketing or industry associations. What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. 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