Marketing Finance Director

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands. About This Role We are seeking a Director of Marketing Finance to lead strategic financial partnership with the Chief Marketing Officer (CMO) and Marketing leadership to increase ROI and pipeline impact. In this role, you will own upper-funnel spend planning, provide rigorous analytics and insights, and help translate go-to-market priorities into investment decisions across programs, channels, agencies, and marketing technology. We are looking for an ambitious, intellectually curious, and self-motivated leader who thrives in a high-performance environment. This role sits at the intersection of finance, marketing strategy, and growth—serving as Marketing’s primary FP&A partner for budget governance, headcount planning, forecasting, and investment optimization. You will establish an operating cadence with Marketing and Finance to keep spend aligned to priorities, measured with clear performance signals, and continuously optimized to drive pipeline and long-term growth. What You'll Do: Serve as the CMO’s strategic finance partner, supporting MBRs with clear executive narratives on marketing performance, investment trade-offs, and spend-to-pipeline outcomes. Own upper-funnel spend planning and governance across channels (e.g., brand, digital, events, content, PR), including allocation frameworks, scenario planning, and trade-off recommendations to maximize ROI and pipeline contribution. Lead the annual and long-range planning processes for Marketing Finance, including analyzing levers to influence long-term pipeline and sales growth across segments, channels, and products; owning the planning timeline and stakeholder alignment; and consolidating inputs into the marketing budget and multi-year plan. Lead marketing analytics and performance reporting—define and monitor KPIs (e.g., CAC, CPL, conversion rates, pipeline velocity, ROI), build dashboards and narratives, and drive action through insights. Drive transparency to marketing ROI by partnering with Marketing Ops and Finance to align on demand-gen definitions (e.g., MQL → SAL → SQL), establish ROI guardrails and decision rights, and evolve measurement from pipeline/spend toward closed-won/spend. Drive monthly/quarterly forecasting, variance analysis, and performance reviews for marketing spend, ensuring transparent visibility to results, risks, and opportunities. Own marketing headcount planning in partnership with Marketing and HR/Finance, including capacity modeling, hiring approvals, and productivity analyses. Establish and operate an investment review process for major marketing initiatives and martech/vendor spend—business cases, spend controls, benefits tracking, and post-investment measurement. Collaborate cross-functionally with Marketing Ops to improve measurement (attribution, incrementality, funnel analytics), govern metric definitions and systems of record, and ensure end-to-end traceability from source data to KPIs that connect marketing activity to pipeline and revenue outcomes. Lead, mentor, and develop finance and/or analytics talent supporting Marketing, fostering a culture of analytical rigor, operational excellence, and continuous optimization. What You'll Bring: 10+ years of progressive experience in FP&A, strategic finance, and/or marketing finance within a high-growth B2B (SaaS preferred) organization. Strong understanding of marketing and funnel economics, including upper-funnel investment levers and measurement of ROI/pipeline impact. Proven ability to partner with and influence senior leaders (including CMO and VPs), translating business strategy into actionable plans, trade-offs, and decisions. Expertise in budgeting, forecasting, variance analysis, and building scalable governance processes for program and vendor/agency spend. Advanced analytical skills, including financial modeling, scenario planning, and ability to synthesize complex data into clear executive narratives. Experience with performance measurement and reporting tools (e.g., Tableau/Power BI) and go-to-market systems such as Salesforce; familiarity with martech and attribution concepts is a plus. Experience leading and developing others (direct or matrixed), with the ability to scale and coach high-performing teams over time. Excellent communication, collaboration, and executive presentation skills; comfortable operating in a fast-paced, ambiguous environment. Bachelor’s degree required; MBA or relevant advanced degree is a plus. #LI-Remote #LI-JW1 What you'll get Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents Medical, dental, and vision coverage starting on your first day Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program 401(k) retirement plan with company matching contributions Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time AirVet: 24/7 virtual veterinary care at no cost Legal services, identity protection, and supplemental health insurance options Tax-advantaged spending accounts for healthcare, dependent care, and commuting Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning Compensation Transparency Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range. In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off. U.S. Geographic Zones & Compensation Ranges (TTC / OTE) Zone 1: San Francisco Bay Area, New York City Boroughs $237,100—$440,200 USD Zone 2: Washington, California (excluding San Francisco Bay Area) $217,300—$403,400 USD Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona $197,500—$366,800 USD Zone 4: All other US locations $171,800—$319,100 USD Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential. Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice. The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes. By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice. By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.