Marketing Director (m/f/d)

ViiV Marketing Director, Germany (m/f/d) At ViiV Germany, our vision is to lead the evolution of HIV care by making long-acting regimens the standard, aiming to become an LAI Powerhouse and ensure no person living with HIV is left behind. Our ambition is bold: achieve market leadership, serve more patients, and drive innovation. To succeed, we are focusing on three strategic pillars—elevated account focus, digital and AI enablement, and stakeholder ecosystem shaping—and recognize it is critical to refresh our organizational capabilities to meet the demands of a rapidly changing healthcare landscape. As a member of the leadership team of ViiV Germany and Switzerland (Hub LT), this role is responsible for defining and driving the strategic direction for the Germany Brand Management team in line with ViiV's global strategy. Position Summary The main objective of the role is marketing of ViiV products through design, development, implementation and utilisation of communication channels and content to advertise and promote the organisation’s products using media, events, and sales promotions. The role supports development and evaluation of pricing strategies and negotiations with payers and external stakeholders.   The role is responsible for the development/management of market penetration strategies for the pharmaceutical market and is accountable to cultivate the knowledge of key customers and competitors, to identify brand and portfolio growth opportunities, and to interact closely with sales, medical, digital and other teams in order to ensure cross-functional alignment and execution of Business Marketing plan. This role is central to the development and implementation of a successful LAI Powerhouse strategy in collaboration with cross-functional teams to ensure the success of ViiV's business in Germany and to position ViiV as a leader in long-acting injection solutions. Key Responsibilities: This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Strategic leadership Develop and execute integrated brand strategies across the product lifecycle. Align marketing strategies with business objectives and global brand vision. Champion innovation and continuous improvement, introducing emerging technologies and agile practices Ownership of brand performance Lead of the Asset Team with the holistic approach of a "managing director of your own brand" in cooperation with various matrix (functional) interfaces within the company, in particular above country operations and marketing, GCS and associated teams. Accountable to lead on market competitiveness agenda, including digital and virtual ways of working (omnichannel marketing, etc.). Accountability for portfolio performance Leads on development and monitoring of metrics/KPIs, ongoing asset/portfolio performance monitoring, as well performance assessments and deep dives (monthly/quarterly performance meetings and deep dives, scenario planning, Source of business analyses, Patient and HCP journeys, etc.). Drives the omnichannel customer focused activation approach to ensure relevant content (OR/CTR, KPIs, qual. customer feedback, etc.) with high customer frequency (multi-channel CX campaigns) achieves positive HCP perception of ViiV therapies Stakeholder strategy Leads on defining and maintaining the customer segmentation in order to inform strategy, approach and SAM Expertise in creating compelling customer experiences across digital and traditional channels. Customer-Centric Thinking: Ability to translate insights into impactful marketing initiatives. Responsible for ‘influencers’ strategy predominantly pharmacists strategy Business Planning Responsible for the preparation and implementation of the Launch and Business Plans, including market level cross-functional alignment, preparation of tertial meetings, and alignment with above market teams (including insight generation, knowledge management, etc.). Bring the German perspective to the framework of co-creation and optimal implementation of global strategies at the local level with an effective cross-functional stakeholder management in local and global teams at director level and above. Cross-functional collaboration Matrix Leadership: Work effectively with Medical, Market Access, Digital, and Sales teams. Stakeholder Management: Align strategies with internal and external partners Why You? We will love your high accountability for impact performance, your ambition for patients and strategic curiosity, and your collaboration and influence abilities. Your passion for our mission and purpose of getting ahead of HIV together will enthuse us! How you work is as important as what you deliver. Basic Qualification & Skills required: Master’s or diploma degree (Economics with marketing focus, Marketing, health economics and/or science) or equivalent experience Strong experience in pharmaceuticals product management, ideally specialty care, or other RX therapy areas including OTC. Performance management of team: Build and sustain high-performing teams while fostering an inclusive environment that encourages collaboration, innovation, and open conversations underpinned by robust expectation-setting and performance evaluation methodologies Entrepreneurial and strategic leadership capabilities & proven experience with ability to translate portfolio vision into attractive and consistent narrative for the local team. Strong business acumen record, with risk-taking abilities, as well as a strong performance and goal orientation. High digital affinity and experience with multi-channel marketing strategies and their implementation Track record of effective cross-functional and matrix work with effective communication, moderation, negotiation and persuasion skills Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands Strong passion for multi-channel topics: self-dependent working-style, ambitious and creative mindset Excellent German and English   How to apply We welcome applications from people who care about making an impact for patients. Please submit your CV in and a short cover letter (In English) telling us why you are interested and how your experience fits this role. We look forward to hearing from you. Closing Date: 25th April 2026 Location and Working Model This role is based in Munich, Germany. The working model is hybrid with a regular on-site presence required for team leadership and cross-functional collaboration. Expectation is 3 days onsite per week. #Hybrid #ViiV #GSK Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at DE.Contact-Recruitment@gsk.com where you can also request a call. Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive. GSK is an Equal Opportunity Employer. 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