Marketing Data Scientist, Optimization

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role: SoFi is seeking a highly motivated Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across SoFi's Marketing organization through robust analytics, modeling, experimentation, and measurement. This exciting new role will be part of the Optimization hub and will support both TV/DV media-specific optimization and broader marketing budget planning, with roughly half of the work focused on media analytics, forecasting, and optimization, and the other half focused on holistic marketing budget forecasting and scenario planning across brand, sponsorships, product marketing, and all marketing channels (TV, DV, DM, social, display etc.). The role is execution-focused, with ownership of recurring analytical deliverables and workflows. The IC2 will work closely with senior data scientists and marketing stakeholders, with a clear growth path toward independently owning forecasting, optimization analyses, and stakeholder partnerships over time. What you’ll do: Own and maintain recurring dashboards and analytical deliverables that support media performance monitoring and broader marketing spend diagnostics across channels. Partner with Media, Brand Marketing, and Product Marketing to support day-to-day analytics, deep dives, and planning-related questions. Support quarterly and annual marketing forecasts using SoFi’s in-house Marketing Mix Modeling (MMM) and related forecasting frameworks. Run MMM pipelines and refreshes, including data preparation, quality checks, model execution, and output validation. Assist in interpreting MMM outputs and translating results into insights that inform media and marketing investment decisions. Support media allocation and optimization analyses (e.g., TV vs. Digital, upper- vs. lower-funnel tradeoffs), including scenario modeling and sensitivity analysis. Contribute to holistic marketing budget optimization and scenario planning across brand, sponsorships, product, and performance marketing investments. Support cross-channel budget tradeoff analyses to evaluate the impact of spend shifts across media types and marketing initiatives. Contribute to ongoing improvement of MMM models and forecasting tools, including feature development, testing, automation, and documentation. Collaborate closely with senior data scientists to improve forecast accuracy, model robustness, and the usability of optimization outputs for stakeholders. Maintain clear documentation of models, assumptions, and analytical workflows to support long-term maintainability. What you’ll need: Bachelor’s degree in Computer Science, Statistics, Mathematics, Economics, Engineering, or a related quantitative field. 2–4 years of experience in data science, analytics, or applied modeling roles supporting marketing, media, growth, or product analytics. Strong proficiency in SQL and Python, with experience building analytical workflows and working with large, structured datasets. Experience with forecasting, causal modeling, or Marketing Mix Modeling (MMM), including running model pipelines and supporting model interpretation. Familiarity with marketing performance measurement across a broad range of channels, including upper- and lower-funnel investments. Experience building and maintaining dashboards or recurring analytical deliverables using BI tools (e.g., Tableau or equivalent). Comfort working in a production analytics environment, including data validation, model QA, and ongoing maintenance. Ability to translate analytical results into clear insights for non-technical stakeholders, with support from senior team members. Strong attention to detail, structured problem-solving skills, and comfort working with ambiguous planning questions. Collaborative mindset and ability to work effectively with cross-functional partners across Marketing. Curiosity and motivation to grow toward greater ownership of forecasting, optimization, and stakeholder-facing work over time. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.