Lifecycle Marketing Associate

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role We are looking for a Program Associate, Lifecycle Marketing to support and grow product-led email programs that help users move through activation, adoption, and expansion. In this role, you’ll work closely with IT, Marketing Operations, Product Analytics, Product Marketing, Product, and regional teams to deliver thoughtful, timely, and locally relevant email experiences. You’ll play a key role in bringing email strategies to life, helping identify product- and behavior-based triggers, and using data and product signals to improve performance over time. What You Will Be Doing Email Program Execution, Automation & Experimentation Execute the email marketing strategy, including audience sourcing, nurture flow design, automation, and product‑triggered messaging Build and manage automated, scalable email programs using Marketo, including lifecycle and behavior‑based flows Connect product telemetry with Marketo to create audience segmentation and build automated nurture campaigns based on user behavior and product usage. Design and execute email experimentation (A/B and multivariate testing) to optimize subject lines, messaging, timing, and conversion performance Work closely with IT, Marketing Operations, and Product Analytics teams to identify, build, and operationalize email triggers based on product telemetry and user behavior Actively source new sources of the audience to increase the email campaign reach Support the scaling of product‑led and lifecycle email programs across regions Nurture Programs & Optimization Operational health and optimization nurtures that guide users toward best practices, feature adoption, and improved system performance Trial‑to‑paid and entry‑level‑to‑cloud conversion nurtures, including localized messaging to support global audiences Product‑ and solution‑specific nurtures tailored to distinct use cases, personas, and stages of the user journey Product telemetry– and behavior‑based nurtures triggered by in‑product signals, usage patterns, and lifecycle milestones Partner with Analytics to track performance and continuously improve engagement and conversion Operations, Quality & Compliance Ensure operational excellence across all email programs, including QA, deliverability, and regional scalability Maintain compliance with email regulations and internal governance standards Contribute to documentation and best practices to support repeatable, scalable execution Cross‑Functional Collaboration Collaborate with Product Marketing, Product, IT, Marketing Operations, and Product Analytics to align messaging with product priorities and user journeys Coordinate inputs across teams to deliver accurate, relevant, and timely email communications What You Bring 2–3 years of experience working with email marketing platforms Familiarity with lifecycle marketing, nurture programs, and product-led growth concepts Ability to turn product signals and user behavior into clear, helpful messaging for customers Strong attention to detail with well-developed organizational and execution skills Interest and comfort working collaboratively across teams in a fast-paced environment. Additional Information - We Take Care of Our People As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. 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