Lifecycle & Engagement Marketing Manager

Lifecycle & Engagement Marketing Manager AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We’re a high-growth SaaS company scaling rapidly. In this role, you’ll lead full-funnel lifecycle marketing initiatives across both customer and prospect audiences—from activation to cross-sell. Sitting on the Growth Marketing team, you’ll collaborate closely with Customer Marketing, Revenue, and Ops to turn product usage data into automated, revenue-generating lifecycle programs. If you enjoy building systems, creating structure, and translating customer behavior into action, this role is for you. Team Mission AcuityMD’s Marketing team plays a pivotal role in shaping our go-to-market strategy, testing new campaigns, and driving revenue. We’re not just marketing a product—we’re driving an industry-wide shift in how MedTech companies find and close their best opportunities. We collaborate cross-functionally to refine our value proposition, equip Sales for success, and help customers get the most out of our platform. Responsibilities Lead the strategy and execution of lifecycle programs across activation, engagement, and expansion. Build and manage automated workflows and nurture sequences in HubSpot, leveraging CRM, building landing pages, and product usage data. Align lifecycle messaging with Growth campaigns (ABM, paid, digital) to ensure a cohesive experience. Partner with Customer Marketing to enable scalable advocacy, event, and newsletter outreach ensuring consistency and adherence to best practices. Define segmentation and triggers that support expansion and retention initiatives. Own lifecycle content strategy and execution while partnering with Marketing Ops on data accuracy and system integrity. Track and analyze lifecycle performance to optimize activation, conversion, and cross-sell outcomes. Experiment with tools like Clay, 6sense, and product integrations to personalize and accelerate the customer journey. Create templates, documentation, and QA processes to standardize email and nurture execution across teams. Your Profile 4–7+ years of experience in lifecycle, demand generation, or campaign marketing (B2B SaaS or MedTech preferred). Strong hands-on experience in HubSpot (workflow creation, landing page creation, QA, email execution). Deep understanding of how lifecycle marketing supports sales and customer success in driving pipeline and expansion. Data-driven, detail-oriented, and energized by building structured programs from insights. Effective cross-functional collaborator who thrives in fast-paced environments. Able to shift between strategic thinking and tactical execution seamlessly. Nice to Haves Experience with product-triggered or usage-based lifecycle campaigns. Strong copywriting skills for nurture and reactivation emails. Familiarity with lead scoring models, segmentation strategies, and lifecycle analytics. Comfort working with RevOps and Marketing Ops to operationalize data and workflows. AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $140,000-$180,000 You must have an eligible work permit in the USA to be considered for this position We Offer: Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). Learning Budget: Reimbursements for relevant learning and up-skilling opportunities. Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees. Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work. Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents. Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement. Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings. Parental Leave: 8-16 weeks of fully-paid, flexible parental leave. Who We Are: The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values. We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors. The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients. AcuityMD is an Equal Opportunity Employer AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.