Integrated Marketing Manager - AI

The opportunity We’re seeking an energetic, full-funnel marketer to lead integrated marketing programs for our AI business. Reporting to the Senior Director of GTM Marketing, this role will serve as a key orchestrator across channels and functions, helping to accelerate pipeline growth, drive product adoption and conversion, and increase audience engagement through strategic, measurable marketing programs. You’ll develop and execute integrated, multi-channel campaigns that reach the right audiences at the right moments, bringing together content, digital, lifecycle, partner, and account-based motions into cohesive customer journeys. This role requires close collaboration with Marketing Operations, Sales, Product Marketing, Content Marketing, Social, Events, and other cross-functional stakeholders to ensure programs are aligned, insight-driven, and performance-oriented. What you'll be doing Strategic Planning & Roadmap: Define and own the end-to-end integrated marketing strategy, translating AI business priorities into actionable roadmaps and quarterly plans that drive awareness, adoption, and revenue. Full-Funnel Demand Generation: Design and execute multi-touch, data-driven campaigns across digital, lifecycle, and partner channels to accelerate pipeline, increase product usage, and drive customer expansion. Sales & Cross-Functional Alignment: Partner closely with Sales, Product, and Content teams to synchronize target account strategies, refine AI-specific messaging, and ensure seamless lead follow-up and funnel velocity. Audience Growth & Execution: Lead audience segmentation and database expansion efforts while collaborating with Marketing Operations to manage data integrity, lead routing, and precise campaign attribution. Measurement & ROI Optimization: Own program analytics and budgets, utilizing performance dashboards to test, iterate, and optimize campaigns based on KPIs like influenced revenue and cost per opportunity. What we're looking for 5–8+ years of experience in B2B and B2C marketing, with at least 3 years in integrated marketing, demand generation, or lifecycle marketing. Proven track record building pipeline through integrated, multi-channel programs that connect audience acquisition, engagement, nurture, and conversion. Strong collaboration skills with Sales and cross-functional marketing teams; comfortable aligning stakeholders around shared goals and execution plans. Experience with marketing operations and core tools, including MAPs (Marketo, Eloqua, or HubSpot), CRM (Salesforce), analytics/reporting platforms, and attribution systems. Strong understanding of digital marketing, content strategy, lifecycle marketing, ABM, and partner motions within B2B go-to-market organizations. Familiarity with AI, SaaS, or emerging technology categories, with the ability to translate complex value propositions into compelling campaign narratives. You might also have Strategic & Integrated Leadership: Combines a "true marketer’s mindset" with the ability to bridge content, digital, ABM, and partner efforts into cohesive, high-impact programs that drive measurable business outcomes. Data-Driven Storytelling: Leverages exceptional communication and analytical skills to transform complex data into audience-centric narratives and actionable insights that fuel engagement and demand. Execution & Collaboration: A high-energy, collaborative leader with expert project and budget management skills, capable of driving cross-functional momentum and managing multiple priorities in fast-paced environments. Additional information Relocation support is not available for this position Work visa/immigration sponsorship is not available for this position Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com. Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity. Your privacy is important to us. Please take a moment to review our Prospect Privacy Policy and Applicant Privacy Policy. Should you have any concerns about your privacy, please contact us at DPO@unity.com. #SEN #LI-CW2 *Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors. Gross pay salary $139,400—$209,000 USD