Sr. Marketing Manager

About Dialpad Dialpad is the AI-native business communications platform. We unify calling, messaging, meetings, and contact center on a single platform - powered by AI that understands every conversation in real time. More than 70,000 companies around the globe, including WeWork, Asana, NASDAQ, AAA Insurance, COMPASS Realty, Uber, Randstad, and Tractor Supply, rely on Dialpad to build stronger customer connections using real-time, AI-driven insights. We’re now leading the shift to Agentic AI: intelligent agents that don’t just analyze conversations but take action by automating workflows, resolving customer issues, and accelerating revenue in real time. Our DAART initiative (Dialpad Agentic AI in Real Time) is redefining what a communications platform can do. Visit dialpad.com to learn more. Being a Dialer At Dialpad, AI isn’t just a feature; it’s how our teams do their best work every day. We put powerful AI tools in every employee’s hands so they can move faster, think bigger, and achieve more. We believe every conversation matters. And we’ve built the platform that turns those conversations into insight and action, for our customers and ourselves. We look for people who are intensely curious and hold themselves to a high bar. Our ambition is significant, and achieving it requires a team that operates at the highest level. We seek individuals who embody our core traits: Scrappy, Curious, Optimistic, Persistent, and Empathetic. Your Role We’re seeking a Sr. Marketing Manager to join our growing global team based in Tokyo. In this role, you’ll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments. You’ll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership. What you’ll do Own and execute the Japan marketing strategy, aligned with global priorities and localized for the Japanese market. Drive pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives. Lead the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees. You will define the creative theme, secure premier venues, curate high-impact content, and drive registration while maintaining a rigorous focus on ROI and post-event conversion. Drive competitive market intelligence by performing deep-dive analyses against key players in the industry. You will translate these insights into winning pricing and promotional strategies that differentiate Dialpad in the Japanese landscape. Oversee the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships. Partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. Build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms. Collaborate with Sales and Marketing Operations to design and execute ABM programs targeting strategic accounts. Partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies. Lead local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives. Work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad’s presence in Japan. Own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. Set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders. Manage external agencies, vendors, and partners as needed to support growth goals. Build, mentor, and develop a high-performing local marketing team as the business scales. Skills you’ll bring 5+ years of experience in B2B marketing, including demand generation, growth, or regional marketing leadership roles. 2+ years of people leadership experience, with a track record of building and scaling teams preferred. Deep understanding of the Japan B2B market, buyer behavior, and go-to-market dynamics. Strong experience driving pipeline and revenue through integrated marketing programs. Hands-on experience with ABM strategies and platforms (e.g., 6sense, Demandbase). Proven success managing and scaling paid acquisition, Affiliate, CPL, and review site programs. Solid understanding of SEO and content localization, with demonstrated impact on pipeline or revenue growth. Experience partnering closely with Sales on outbound, nurture, and field marketing programs. Strong budget ownership and forecasting experience. Highly analytical, with the ability to translate data into insights and clear recommendations. Excellent communication and stakeholder-management skills, with comfort presenting to senior leadership. Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities. Business-level fluency in Japanese and English. Why Join Dialpad Work at the center of the AI transformation in business communications Build and ship agentic AI products that are redefining how companies operate Join a team where AI amplifies every employee’s impact Competitive salary, comprehensive benefits, and real opportunities for growth We believe in investing in our people. Dialpad offers competitive benefits and perks, cutting-edge AI tools, and a robust training program that help you reach your full potential. We have designed our offices to be inclusive, offering a vibrant environment to cultivate collaboration and connection. Our exceptional culture, repeatedly recognized as a Great Place to Work, ensures that every employee feels valued and empowered to contribute to our collective success. Don’t meet every single requirement? If you’re excited about this role and possess the fundamental traits, drive, and strong ambition we seek, but your experience doesn’t meet every qualification, we encourage you to apply. Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.