Engagement Manager, Omnichannel Client Enablement

To be eligible for this position, you must reside in the same country where the job is located. Position Purpose: Our Engagement Managers (EMs) understand clients, and they understand the importance of data. EMs take our projects from handoff to delivery, keeping track of all the moving pieces along the way before providing insights to a client. A great EM can form healthy relationships with both client and internal teams, is an analytical thinker, and is able to manage projects successfully. Principal Accountabilities: Plays the role of key client contact. Builds trust with clients by serving as the SME for their campaign development and accountable for all measurement needs. Collaborates with product owner (PO) and campaign development lead (CDL) to inform campaign strategy (content strategy, channel strategy, content pillars, and segmentation) aligned to brand objectives and customer needs. Builds campaign design through data-driven customer insights in collaboration with CDL, PO. Maintains a deep understanding of available data and campaign analytics (both internal and external). Proactively looks after data insights and flags any anomalies (positive or negative). Recommends channel strategy and investments, including vendor partners, based on channel reach / affinity, strategic fit for content, and historical engagement / campaign insights and ROI insights. Serves as Campaign Analytics point on development of measurement plan (define goals for each campaign and tactic). Defines test & learn plans, collaborates with external third-party teams to monitor performance vs. objectives and goals, and assesses depth of engagement to identify recommended adjustments to campaign parameters (channel, content, segmentation, partners). Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals. Partners with Investment Analytics Team to plan and measure business impact. Minimum Experience Required: Bachelor’s degree required, masters preferred. 7-12 years of experience in pharmaceutical/healthcare advertising, analytics, or market research fields preferred. Knowledge of advertising campaign management and optimization. Intellectual curiosity and a desire to learn; love of going down rabbit holes. Collaborative and adaptable, ability to prioritize and make rapid decisions. Demonstrated ability to transform marketing strategy into an effective tactical plan that leverages the most effective and appropriate communication channels for the identified customer. Ability to develop measurement plans to inform a test and learn approach and analyze data to inform campaign strategy and adjustments to the plan. Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry. Preferred Additional Areas of Experience: Experience working in Agile/Scrum workstreams. Strong understanding of one or more areas of media consumption data, such as Digital Display, Search, Social, Over-The-Top (OTT), or Television. Data visualization tool experience, e.g., Tableau, Looker Studio. Familiarity with ad management platforms such as Facebook Ads Manager and DoubleClick. Marketing Agency experience highly desired. IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism. The potential base pay range for this role, when annualized, is $102,200.00 - $284,700.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.