EMEA Marketing Programs Specialist

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About our team The EMEA Field Marketing team is a critical component of Okta’s ambitious growth strategy in the region. We are a passionate, high-impact group that works in close partnership with Sales and other cross-functional teams to drive pipeline, accelerate opportunities, and build brand presence. About this role As a Senior EMEA Marketing Programs Specialist, you will be responsible for the design and tactical execution of integrated, multi-country marketing campaigns across the EMEA landscape, targeting specific account lists. Success in this role requires a blend of program planning, an understanding of the EMEA market, and close cross-functional collaboration with teams like Field Marketing, Performance Marketing, and xDR to deliver measurable pipeline and revenue growth. What you will do Design, execute, and optimize integrated, multi-country marketing programs across the Europe, Middle East, and Africa (EMEA) region, with a primary focus on driving new business and accelerating pipeline. Be an hands-on contributor, blending planning with tactical execution to ensure programs are tailored for diverse EMEA markets and hit specific target account lists. Establish and maintain close cross-functional alignment with Field Marketing,and other functional stakeholders Collaborate closely with Performance Marketing to integrate paid media approaches into campaigns for maximum reach and impact. Leverage and integrate our partner ecosystem into program strategies as appropriate to amplify results. Proactively explore and utilize emerging technologies, including AI, to continually improve marketing program effectiveness and efficiency. Your programs will be focused on the Enterprise segment, with an ‘always on’ plan running into SMB What experience you have Demonstrable experience creating and executing end-to-end marketing programs at scale within a B2B technology environment, preferably for the EMEA region. A strong understanding of effective targeting and segmentation strategies to ensure marketing efforts are focused on the highest-potential accounts. Proven hands-on experience and familiarity with various paid media approaches and their strategic application in integrated campaigns. Excellent collaboration and communication skills, with a track record of successfully working with sales (including xDR) and other cross-functional marketing teams (e.g., product, global, field). A data-driven mindset, comfortable with tracking performance, and using insights to optimize programs for pipeline and revenue growth. Why you are excited about the role You are passionate about driving tangible business outcomes, specifically pipeline and revenue growth You thrive in a highly collaborative and cross-functional environment, excited by the prospect of partnering with multiple teams The opportunity to blend strategic thinking with hands-on, tactical execution across a diverse market appeals to your dynamic work style. You are committed to continuous learning and are interested in leveraging new tools and technologies, including AI, to push the boundaries of marketing effectiveness. Why we are excited about you Your ability to blend program planning with tactical execution is exactly what is needed to make this new role a success. You bring experience of creating and scaling complex marketing programs that directly contribute to pipeline and new business acceleration. Your collaborative spirit and experience working effectively with teams like xDR, Field Marketing, and Performance Marketing show you can navigate a complex organization to achieve shared goals. Your data-driven approach and focus on tracking, and reporting on ROI and pipeline metrics align perfectly with our growth objectives. You are proactive and ready to take ownership in a dynamic EMEA landscape. #LI-LW1 #LI-Hybrid P24093_3315957 Below is the annual salary range for candidates located in Ireland. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/irl. The annual base salary range for this position for candidates located in Ireland is between: €50.000—€70.000 EUR The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. 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