Lifecycle Marketing Manager

About Starburst Starburst is the data platform for analytics, applications, and AI, unifying data across clouds and on-premises to accelerate AI innovation. Organizations—from startups to Fortune 500 enterprises in 60+ countries—rely on Starburst for fast data access, seamless collaboration, and enterprise-grade governance on an open hybrid data lakehouse. Wherever data lives, Starburst unlocks its full potential, powering data and AI from development to deployment. By future-proofing data architecture, Starburst helps businesses fuel innovation with AI. About the Role Starburst is seeking a Lifecycle Marketing Manager to own and optimize our end-to-end email marketing processes. This is an exciting opportunity for a marketing professional who enjoys being at the intersection of strategic thinking and hands-on execution, and who can bring structure, scalability, and a performance focus to a high-growth, fast-moving organization. You’ll play a critical role in driving lifecycle engagement across the buyer and customer journey, supporting pipeline growth, sales alignment, and customer engagement initiatives. You are a highly organized email marketing expert who can independently manage complex projects and deliver with exceptional attention to detail. You’re equally comfortable writing email copy, building scalable systems, and executing day-to-day email campaigns while ensuring quality, consistency, and measurable impact. As a Lifecycle Marketing Manager at Starburst You Will: Develop and oversee Starburst email marketing program across key lifecycle stages, from lead nurturing through customer engagement. Write and optimize persona-driven email copy that drives engagement and action. Own and maintain the email marketing calendar, ensuring coordinated and strategic deployment across teams. Tailor Starburst messaging into compelling lifecycle messaging tailored to audience and funnel stage. Implement personalization and behavioral triggers to increase relevance and performance. Lead A/B testing across subject lines, messaging, CTAs, and cadence to continuously improve results. Collaborate closely with Marketing Operations on segmentation, list building, scheduling, and technical deployment of emails within HubSpot. Ensure data accuracy, deliverability best practices, and database health in partnership with Marketing Operations. Define scalable processes, documentation, and governance standards to support consistent, repeatable execution. Establish KPIs tied to engagement, conversion, and pipeline contribution, and analyze performance to identify optimization opportunities. Continuously refine lifecycle programs to improve conversion, engagement, and overall revenue impact. Some of the Things We Look For: 4+ years of experience in email or lifecycle marketing, ideally within B2B SaaS or technology companies. Strong hands-on experience with HubSpot or similar marketing automation platforms. Proven ability to write persuasive, performance-driven email copy. Ability to run A/B testing of emails from subject lines to CTAs. Experience managing cross-functional email calendars and stakeholder alignment Solid understanding of funnel metrics and lifecycle marketing strategy Data-driven mindset with strong analytical and reporting skills. Highly organized, detail-oriented, and comfortable owning programs end-to-end. Where could this role be based? This role could be based in our Boston or SF offices and follows a hybrid model, with an expectation of being onsite 1-2 days per week. Ability to Travel: This role will require 25% in-person travel for purposes including but not limited to new hire onboarding, team and department offsites, customer engagements, and other company events. Actual travel expectations may vary by role and business needs. Starburst is dedicated to maintaining fair and equitable compensation practices. The salary range provided for this role reflects the minimum and maximum targets for candidates across all U.S. locations and could be inclusive of variable compensation, such as commission or bonus. All employees receive equity packages (ISOs) and have access to a comprehensive benefits offering. Actual compensation packages are determined based on relevant skills, experience, education and training, and specific work location. For more information, connect with the recruiting team or Hiring Manager during the process as they can provide more detailed information about the salary range. Pay Range $105,000—$135,000 USD Build your career at Starburst All-Stars have the opportunity and freedom to realize their true potential. By building alongside top talent, we’re empowered to take ownership of our careers and drive meaningful change. Anchored in industry-proven technology and unprecedented success, All-Stars are taking on the challenge everyday to disrupt our industry – and the future. Our global workforce is supported by a competitive Total Rewards program that reflects our commitment to a rewarding and supportive work environment. This includes a variety of benefits like competitive pay, attractive stock grants, flexible paid time off, and more. We are committed to fostering an intentional, inclusive, and diverse culture that drives deep engagement, authentic belonging, and an exceptional All-Star experience. We believe that diversity of thought, perspective, background and experience will enable us to own what we do, drive our success and empower our All-Stars to show up authentically. Starburst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.