Director, Product Marketing

Envoy protects the places the world relies on most by unifying people, spaces, and communications in one secure, integrated workplace management platform and ecosystem. More than 16,000 workplaces around the world trust Envoy to run secure, compliant, and connected operations across every location. From manufacturing sites and data centers to life sciences labs, healthcare facilities, and corporate headquarters, Envoy unifies visitor management, risk assessment, mailroom management, digital signage software, resource booking, and emergency management into one integrated platform. With deep integrations across access control, identity, compliance screening, and collaboration tools—including LenelS2, Brivo, Genetec, Honeywell, Cisco Meraki, Okta, Microsoft Azure, Microsoft Teams, Slack, ServiceNow, DocuSign, Avigilon Alta, and Descartes Visual Compliance—Envoy helps organizations reduce risk, stay audit-ready, and operate with clarity at scale. Learn more at envoy.com http://envoy.com ABOUT THE ROLE Product Marketing at Envoy is the role that turns what we build into what the market understands, wants, and buys. Every decision you make will show up in our growth: how customers describe Envoy, how Sales sells us, how Product prioritizes, and how the company wins (or loses) in competitive deals. This is not a “make the slides” job. This is high-stakes, high-accountability leadership—where you’ll own our narrative, shape our go-to-market strategy, and raise the bar across positioning, pricing/packaging, launches, and enablement. We’re looking for a Director of Product Marketing who can build and lead this function from the ground up. That means you can think like a GM: you can set strategy, define success metrics, build the plan, align the org, and deliver outcomes. This is a hybrid position that requires 4 days per week (Monday–Thursday) in our San Francisco HQ. YOU NEED - 10+ years of B2B SaaS experience, with 6+ years in Product Marketing. - 4+ years leading and developing PMMs (or equivalent GTM leadership). - A track record of owning and improving positioning/messaging, launches, enablement, and competitive strategy that measurably moved pipeline and revenue. - Strong executive communication skills—clear, concise, persuasive, and calm under pressure - A bias toward action, clarity, and measurable outcomes. YOU WILL - Meticulously own Envoy’s product marketing strategy. You’ll set the narrative, decide what matters, and drive execution. - Be accountable for GTM outcomes. You’ll define success metrics (pipeline, conversion, adoption, retention, expansion) and you’ll treat them like your personal scoreboard. - Build and lead a high-performing PMM team: hire, coach, set standards, create leverage, and hold a high bar for quality, urgency, and customer empathy. - Build world-class positioning and messaging rooted in customer truth, competitive reality, and sharp strategic choices. - Drive roadmap clarity and urgency. You’ll define the narrative arcs and bets that should show up on the roadmap, and you’ll hold Product accountable to timelines and outcomes. - Tell the story internally—to engineers, designers, PMs, Sales, CS, and executives—so the whole company understands what we’re building, why it matters, and how we win. - Own launches end-to-end: segmentation, packaging, pricing implications, plans, internal readiness, external messaging, and post-launch measurement. - Drive pricing and packaging strategy in close partnership with Product and Revenue leadership—bringing the market POV, willingness-to-pay instincts, competitive landscape, and a hard-nosed understanding of tradeoffs. - Scale sales enablement: messaging architecture, pitch and demo narratives, one-pagers, battlecards, objection handling, discovery guides, sequences—whatever Sales/CS need to win. - Be the primary switchboard for market and customer feedback. You’ll create the system: win/loss, deal reviews, research, advisory boards, field listening loops. You’ll turn inputs into sharp recommendations Product can actually use. - Operate like an executive. You’ll present to the leadership team regularly, write crisply, make decisions with incomplete info, and drive alignment without relying on org charts. And yes, it has to be said: roles change over time; this job description is dynamic. You need to be comfortable in an environment where things can change a lot. YOUR VALUES - You have a passion for workplaces, strong end-user intuition, and demand products and narratives you can proudly stand behind. - You thrive in ambiguous, low-guidance environments and actively seek accountability for real outcomes. - You have a high bar for everything you ship—words, decks, strategy, launches, training. - You are data-driven and metrics-literate; you persuade with numbers and truth, not vibes. - You are impatient in the best way—you expect meaningful progress in weeks, not quarters. - You have high empathy and humility; you’re always learning, and you expect the same from your teammates. - You tinker with new AI tooling and automation to be more effective and raise the team’s output. - You believe teams being in-office is the best way to solve hard problems fast and build great products. BONUS POINTS IF YOU HAVE - Experience marketing into regulated industries (aerospace/defense, advanced manufacturing, labs) and/or compliance/security domains. - Led packaging/pricing changes and can show impact (win rate, ASP, conversion, retention/expansion). - Built or scaled PMM functions in fast-moving product orgs (including 0→1 and/or PLG motions). YOU'LL GET - A high degree of trust in your ideas and execution. - An opportunity to partner and collaborate with other talented people. - The ability to make an immediate impact in helping customers create a great workplace experience. - Support for your personal and professional growth. By applying for this position, you acknowledge that you have fully read and understand the job requirements and received the Envoy Privacy Notice for applicants, which is linked here https://envoy.com/privacypolicy/. Completing this application requires you to provide personal data, such as your name and contact information, which is mandatory for Envoy to process your application. Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.