Director of Product Management, Enterprise Services Management

The Product Management team drives Asana’s product strategy and execution, translating customer needs and opportunities into a compelling roadmap and working cross-functionally to deliver impactful solutions for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work. Our team works directly with Engineering, Design, Experience Research, and Data Science, as well as with Sales, Support, and Marketing to ship great products. You’ll take part in every type of product work here — from strategy to product to process improvements — conceptualizing, launching, and iterating on Asana itself for millions of teams around the world. Asana is building its next major business line: Enterprise Service Management, powered by AI agents and tightly integrated with Asana’s Work Graph. This is a 0→1 opportunity to define how IT, HR, and Support teams resolve work, automate workflows, and connect tickets to projects in a modern, AI-native platform. We’re looking for a hands-on, highly entrepreneurial Group PM who combines deep product craft with customer obsession, technical fluency, and strong go-to-market instincts. This person will incubate a new business from scratch, partner directly with customers, and drive the product and GTM strategy required to build the next scalable product at Asana. This role is ideal for someone who loves ambiguity, builds quickly, learns from customers, and has experience shaping AI agentic workflows, IT/service automation tools, or adjacent enterprise SaaS products. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve: Drive the 0→1 strategy and product vision by helping define the 3-year product strategy for Asana’s ESM business, including differentiation through AI agents, automations, and deep workflow integrations, and establishing Asana’s “right to win.” Partner deeply with customers by spending significant time validating pain points, co-developing workflows, and translating insights into clear MVP scope, an iterative roadmap, and measurable outcomes. Build and launch an AI-native MVP, prioritizing a focused set of capabilities that solve real customer problems and collaborating closely with engineering, design, and UXR to build reliable, technical AI systems. Drive cross-functional GTM by partnering with Sales, Channel, PMM, and CS on positioning, pricing, packaging, early lighthouse accounts, and working with channel partners to refine migration and onboarding experiences. Operate with startup-level hustle and high velocity, breaking down ambiguous problems, shipping iteratively, validating quickly, learning from real usage, and staying scrappy and passionate about the 0→1 stage. About you 10+ years of Product Management experience, with demonstrated success building AI-driven platforms, automation systems, service workflows, or enterprise SaaS products; experience with multi-agent systems, LLM-powered workflows, or AI operations is a plus. 2+ years of people management experience with a track record of mentoring and developing high performing PM's. Strong 0→1 builder — you’ve built and scaled new products or incubations before and operate with urgency, resourcefulness, and creativity, pushing through ambiguity. Technical systems thinker, comfortable going deep on architecture, flows, and tradeoffs with engineering, and able to reason about integrations, identity systems, workflow engines, and AI agent behavior. Customer-centric, thriving in customer conversations and translating qualitative insights into sharp product decisions; energized by solving real operational pain. Commercially and GTM savvy, equally comfortable in customer pitches, channel partner discussions, and pricing conversations as you are writing PRDs; skilled at positioning and selling into both mid-market and enterprise. Communication and collaboration: exceptional communicator with crisp writing, clear storytelling, and the ability to persuade across engineering, design, sales, and executive stakeholders while bringing clarity to ambiguity. Growth mindset and AI-first thinker, curious, adaptable, and eager to leverage emerging technologies to elevate product experiences and internal workflows. Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $297,000 - $403,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. #LI-Hybrid #LI-LB1 About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.