Director, Marketing Operations

About Us Observe.AI is the enterprise-grade Customer Experience AI platform that unifies conversations, intelligence, and action to turn contact centers into performance engines. Built to optimize the full lifecycle of human and AI agents, Observe.AI enables enterprises to automate customer interactions, augment agent performance, and deliver governed AI at scale. On a single platform, Observe.AI combines Voice and Chat AI Agents, real-time AI Copilots, and Conversation Intelligence with 100% interaction coverage for quality, compliance, and performance management. Trusted by brands like DoorDash, Affordable Care, Signify Health, and Verida, Observe.AI delivers fast time-to-value, measurable ROI, and consistent, high-quality customer experiences across every channel. Why Join Us At Observe.AI, we’re redefining customer experience through AI Agents and AI Copilots, and we’re seeking a Director of Marketing Operations to scale the systems, data, and strategy that fuel our next stage of growth. We are seeking a strategic and data-driven Director of Marketing Operations to own our marketing technology stack, enhance data strategies, develop insightful dashboards and reports to ultimately drive performance through actionable insights. You’ll define and lead the operational backbone of our go-to-market engine by supporting and leading our lead generation and pipeline target forecasting, aligning marketing KPIs with revenue goals, and driving process efficiencies. This role is essential to aligning marketing with revenue goals, enhancing our reporting, attribution and technology to deliver insights that shape our strategies and accelerate pipeline generation across the funnel. This role will report directly to the VP of Demand Generation. If you are interested in being a part of a high-impact, collaborative marketing team, supporting our rapid growth and operational excellence to scale Observe.AI’s revenue, while helping shape go-to-market strategy in the fast-evolving AI space, this role is for you. What You’ll be Doing Define and lead the Marketing Operations strategy and roadmap, aligning marketing performance with revenue and growth goals. Own marketing performance analytics, including forecasting, ROI measurement, and investment modelling to guide budget and resource allocation. Build and maintain reporting and dashboards to track campaign ROI, funnel health, and performance KPIs and provide actionable insights to improve performance. Support the development and forecasting of lead and pipeline targets, in partnership with Sales and Sales Ops, to align with revenue goals. Oversee the data infrastructure and governance strategy that supports accurate attribution, lead scoring, and pipeline reporting across tools and systems. Drive continuous improvements in lead management, data hygiene and enrichment, and campaign attribution to ensure all opportunities are analysed and tracked. Build and manage marketing automation workflows, lead scoring, and lifecycle tracking. Partner with GTM teams to translate business needs into scalable marketing operations solutions. Evaluate, implement, and manage vendor relationships and martech tools (including marketing budget and tech renewals) to improve efficiency. Act as the executive liaison for Marketing in cross-functional revenue planning and systems integration initiatives. What You’ll Bring to the Role 8+ years of experience in marketing operations, scaling operations in high-growth SaaS or AI companies. Excellent communication skills with the ability to communicate and drive strategic priorities across multiple functions. Expertise with enterprise marketing tech and CRM systems (e.g., Salesforce, Marketo, 6sense, etc.) and strong understanding of data architecture and integration best practices. Proven ability to manage complex data and turn insights into business strategy. Familiarity with attribution models, campaign tagging, and full-funnel analytics. Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities. Proven experience leading teams and managing vendor/budget strategy across the martech ecosystem. Strong analytical acumen with the ability to translate data into actionable insights and executive-level recommendations. Experience driving stakeholder alignment and partnering with senior executives to drive decision-making and define investment priorities. Perks & Benefits Excellent medical insurance options and free online doctor consultations Yearly privilege and sick leaves as per Karnataka S&E Act Generous holidays (National and Festive) recognition and parental leave policies Learning & Development fund to support your continuous learning journey and professional development Fun events to build culture across the organization Flexible benefit plans for tax exemptions (i.e. Meal card, PF, etc.) Our Commitment to Inclusion and Belonging Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply. If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai.