Director, ABM & Field Marketing

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: Samsara is seeking a Director of ABM & Field Marketing to lead one of the most strategic and high-visibility marketing functions in the company. This team serves as the primary marketing partner to Enterprise Sales, owning 1:1 account planning and high-touch executive engagement programs & events that directly influence multimillion-dollar, complex deals. This role sits at the center of our largest revenue opportunities and is responsible for breaking into net-new enterprise accounts, deepening executive relationships, and accelerating pipeline. We are looking for a strategic builder and operator who can evolve a respected, execution-focused team into a highly structured, specialized, and roadmap-driven enterprise growth engine. This leader will bring clarity, organizational design, and long-term vision while maintaining strong alignment with Enterprise Sales leadership. This is a cross-functional leadership role requiring close partnership with Sales, Sales Engineering, Product & Marketing. This role is remote and open to candidates based in Canada. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will: Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts Lead biweekly ABM account strategy sessions with Enterprise Sales Develop tailored marketing strategies that accelerate deal progression and increase win rates. Align marketing investment to enterprise pipeline priorities and forecast visibility. Drive measurable impact on net-new enterprise acquisition and expansion revenue. Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences. Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events. Define and implement a clear long-term ABM & Field Marketing roadmap. Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines. Establish prioritization frameworks, operational rigor, and scalable processes. Drive year-over-year program maturity, optimization, and performance improvemen Act as the primary marketing liaison to Enterprise Sales leadership. Bring structure and clarity in fast-paced, high-ambiguity environments. Build credibility with senior sales leaders and operate comfortably at the executive level. Own enterprise ABM and field marketing pipeline targets. Evaluate ROI of 1:1 programs and executive events. Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices Hire, develop and lead an inclusive, engaged, and high performing team Minimum requirements for the role: 10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM. 5+ years of experience leading and scaling high-performing teams. Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM) Strong partnership experience with Enterprise Sales organizations. Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure. Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles Strong executive communication skills and cross-functional influence. Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization. An ideal candidate also has: Track record of driving impact on multimillion-dollar enterprise deals. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. Learn more about our total rewards and benefits below. Annual Base Salary $154,400—$212,300 CAD Total Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Our Commitment to Authenticity We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.