Job Title Digital Marketing Manager - MR Job Description As a Digital Marketing Manager for MR, you play a key role in planning, executing, and optimizing digital campaigns across paid, owned, and partner channels. This role bridges strategy and execution, ensuring that digital initiatives are activated efficiently, meet performance targets, and align with broader marketing and business objectives. The ideal candidate is data-driven, execution-focused, and experienced in managing multi-channel digital activations from launch through optimization and reporting. Your role: Lead the end-to-end activation of digital campaigns across channels such as paid search, paid social, display, video, programmatic, and owned platforms Translate marketing and media strategies into actionable digital activation plans Manage campaign calendars, budgets, and timelines to ensure on-time delivery Monitor campaign performance and optimize against KPIs and business objectives Conduct A/B testing on creative, messaging, formats, and targeting Identify performance insights and implement continuous improvements Analyze performance data and provide clear, actionable insights to stakeholders Develop and deliver regular performance reports and post-campaign analyses Act as the activation point of contact for internal and external stakeholders Ensure adherence to brand, legal, and data privacy standards Improve activation processes, documentation, and workflows for efficiency and scalability You’re the right fit if: You work with a high level of autonomy, with the ability to translate strategic direction into consistent, high-quality digital engagement across channels and markets. You bring experience in digital marketing, preferably in healthcare, working with media agencies or in-house activation teams. You are comfortable working with cross-functional stakeholders in an international environment. You combine creative thinking with strong execution, planning, and optimization skills. You are familiar with analytics tools such as Google Analytics, Adobe Analytics, or similar You have attention for detail and operational excellence, with a problem-solving mindset and a bias toward action How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business. • Discover our rich and exciting history. • Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.