Digital Marketing Manager

Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout. We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default. Docker’s Growth Marketing team turns developer momentum into enterprise pipeline, and paid media is one of the most direct levers we have. It is how we put Docker’s launches, our security and AI story, and our enterprise value in front of the right buyers at the right moment, and how we turn budget into measurable pipeline. This role owns Docker’s paid media engine end to end across paid search, paid social, display, and programmatic, with LinkedIn and Google as the primary channels and Reddit and emerging channels in the mix. As Digital Marketing Manager, you own the function from strategy through execution and reporting: audience and ABM targeting, channel and budget strategy, campaign build and optimization, landing-page and conversion-path quality, and the measurement that connects every dollar of spend to pipeline. You are the strategic point of contact for our paid media agency, setting direction and holding the work to a high bar rather than handing it off. You report to the Head of Digital Marketing within Growth Marketing and partner daily with Integrated Campaigns, Product Marketing, Marketing Operations, Web, and Developer Relations. WHAT SUCCESS LOOKS LIKE Success is measured the way the business measures it: pipeline generated and the efficiency of the spend that generated it, not lead volume or cost per lead in isolation. You own a number, not a volume of activity. You can look at the account on any given day and know which programs are producing qualified pipeline, which are not, and what you are changing as a result. You are fluent in the full measurement chain, from platform conversion tracking through to closed-loop attribution in Salesforce, and you defend pipeline quality over vanity metrics. You keep campaigns current with where Docker’s product and positioning actually are, so paid always reflects what we are selling now. And you bring a testing discipline that compounds: clear hypotheses, clean reads, and budget reallocated toward what works. RESPONSIBILITIES - Own Docker’s paid media strategy and execution across paid search, paid social, display, and programmatic, with LinkedIn and Google as primary channels, tied to quarterly pipeline and efficiency targets rather than lead volume. - Own audience and ABM targeting end to end: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting, all aligned to Docker’s enterprise ICP. - Own the measurement and attribution model: platform conversion tracking (LinkedIn Insight Tag and CAPI, Google Enhanced Conversions), offline conversion import, and closed-loop reporting through Salesforce so spend maps to sourced and influenced pipeline. Report on pipeline quality, not cost per lead alone. - Own paid search directly: ad-group and keyword architecture, negative-keyword discipline, bid strategy, and spend efficiency, including not paying for terms Docker already ranks for organically. - Own budget allocation and return on ad spend across channels, with continuous testing and reallocation toward the best-performing programs and disciplined pausing of what is not working. - Own landing-page and conversion-path quality in partnership with Web and Marketing Operations: campaign-specific destinations, working forms and CTAs, and A/B testing of creative, audiences, and pages. - Serve as the strategic point of contact for Docker’s paid media agency. Set direction, briefs, GTM context, ICP, and audiences; QA the work; and hold the agency accountable to results. - Partner with Integrated Campaigns and Product Marketing to land Tier 01 product launches and ABM programs through paid, with the right assets, messaging, and destinations for each audience and buying stage. - Build and maintain performance dashboards using advanced attribution, and own paid media reporting and QBRs for Growth Marketing and marketing leadership. - Keep paid programs current with Docker’s product evolution and positioning, refreshing or retiring creative and offers as the portfolio and messaging change. - Partner with Marketing Operations on tracking, lead routing, and data integrity across all paid programs. QUALIFICATIONS - 5+ years in B2B paid media, performance marketing, or digital demand generation, ideally at a PLG and sales-led SaaS company. - Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels. Reddit, display, or programmatic experience is a plus. - Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns that perform in-market. This is a must-have for the role. - Demonstrated ownership of pipeline and efficiency targets, not activity or cost-per-lead metrics alone. You can walk us through spend you ran and show how it mapped to sourced and influenced pipeline. - Proven experience building and owning a structured channel and experimentation framework: clear hypotheses, clean test design, statistically sound reads, and budget reallocation based on results. - Strong measurement and attribution skill: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs, and the judgment to tell real pipeline quality from vanity volume. - ABM targeting experience: matched account lists, first-party audiences, function, seniority, and title targeting, suppression, and account-engagement reporting. - Agency management experience. You set direction, give the agency what it needs to succeed, and QA the output rather than hand the function off. - Comfortable owning paid search directly, not only paid social. - Fluency with the modern paid and measurement stack: Salesforce, marketing automation (e.g., Marketo or HubSpot), an ABM platform (e.g., 6sense), and GA4. - Developer-adjacent or technical audience experience preferred, and experience at a fast-growing AI company is a strong plus. Background in containers, cloud infrastructure, AI, or open source is an advantage. - A builder-operator who owns the strategy and stays close enough to the account to know what is landing and what needs to change. WHAT TO EXPECT First 30 Days - Immerse in Docker’s product, buyer journey, enterprise ICP, and current paid programs across every channel and the agency relationship. - Audit the live account end to end: audiences, keyword and campaign architecture, creative, landing pages, budget allocation, and the measurement setup. Identify what is producing pipeline, what is not, and where spend is leaking. - Map the current measurement chain and the gaps between platform conversions and closed-loop pipeline in Salesforce, and propose a remediation plan. - Build working relationships with Integrated Campaigns, Product Marketing, Marketing Operations, Web, DevRel, and the paid media agency. First 90 Days - Ship a paid media plan tied to pipeline and efficiency targets for the next two quarters, with a clear channel, audience, budget, and testing strategy. - Stand up closed-loop measurement so paid spend reports against sourced and influenced pipeline, not cost per lead alone. - Rebuild audience and ABM targeting against Docker’s enterprise target-account lists, and bring paid search architecture and negative keywords up to standard. - Land the next Tier 01 product launch through paid with campaign-specific destinations and current positioning, and retire stale creative and offers. - Establish a monthly paid performance review cadence and a dashboard leadership can trust. One Year Outlook - Deliver against the full-year paid contribution to pipeline, with attribution across spend, sourced pipeline, and efficiency, and establish the baseline Docker measures against going forward. - Run a continuous testing engine that compounds: clean reads, documented learnings, and budget reallocated toward what works. - Make paid a dependable, efficient pipeline channel for every Tier 01 launch and ABM program, with the agency operating as a high-performing extension of the team. - Deepen integration with Lifecycle and Product Marketing so paid compounds with the rest of the funnel. Docker does not offer visa sponsorship for this role. Perks - Freedom & flexibility; fit your work around your life - Designated quarterly Whaleness Days plus end of year Whaleness break - Home office setup; we want you comfortable while you work - 16 weeks of paid Parental leave (after 6 months of employment) - Technology stipend equivalent to $100 USD net/month - PTO plan that encourages you to take time to do the things you enjoy - Training stipend for conferences, courses and classes - Equity; we are a growing start-up and want all employees to have a share in the success of the company - Docker Swag - Medical benefits, retirement and holidays vary by country - Remote-first culture, with offices in Seattle and Paris Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be. #LI-REMOTE