Digital Experience Specialist

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: We are seeking a Digital Experience Specialist to join our digital strategy team and help elevate how users interact with our websites and digital platforms. In this role, you will be responsible for creating, managing, and optimizing seamless digital experiences that drive engagement, satisfaction, and conversion. You’ll collaborate closely with teams across marketing, design, and development to create, build, and launch high-quality web content, including landing pages, campaign assets, and partner marketing initiatives, that align with our brand standards and business objectives. This role requires both creative and technical expertise: you’ll apply your understanding of digital strategy, user experience, content management, and data analysis to ensure our digital channels deliver exceptional performance and usability. You’ll also play a key role in maintaining consistency across all customer and employee touchpoints, identifying opportunities to improve journeys, and leveraging analytics to guide decisions. Ultimately, the Digital Experience Specialist ensures that every digital interaction reflects our commitment to clarity, accessibility, and excellence, helping users find what they need quickly while supporting our broader business and marketing goals. This role is open to candidates residing in the US except Alaska, Austin Metro, Boulder Metro, California, Chicago Metro, Connecticut, Dallas Metro, Denver Metro, Houston Metro, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Seattle Metro, and Washington, D.C. Relocation assistance will not be provided for this role. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will: Support web strategy and site evolution: Contribute to web initiatives that support brand awareness, lead generation, and customer engagement; identify opportunities to improve the user experience. Collaborate on UX improvements and wireframing: work with pre-approved templates and modules to create new landing pages and update existing web pages using tools like Figma to communicate ideas and support execution; refine page layouts based on stakeholder and partner feedback Apply customer journey thinking to web experiences: help document and understand customer journeys across key touchpoints, using those insights to inform page structure, content flow, and conversion-focused improvements. Support SEO, localization, and performance measurement: work closely with our UX, visual design, content, and SEO teams to ensure a smooth and timely production process; use performance insights to help inform future website and experience improvements. Quality Assurance: Conduct thorough QA testing on all pages and content before launch, ensuring accuracy, visual design consistency, functionality, and responsiveness across different devices and browsers. Problem-Solving: Troubleshoot and resolve minor front-end issues as they arise, flagging more complex issues to the senior team. AI Friendly: Familiarity and experience with AI tools plus a curiosity to learn new ways of accelerating workflows and automating repetitive tasks Core Principles: Champion, role model, and embed Samsara’s cultural principles – Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team – as we scale globally and across new offices Minimum requirements for the role: 3+ years of experience in a web production, digital strategy, or similar role Hands on experience creating web page layouts in Figma Ability to apply principles of UX and responsive design to page layouts Ability to manage multiple website requests in a fast paced environment with evolving business goals and marketing initiatives Excellent communication skills and the ability to work collaboratively in a team environment Strong attention to detail with excellent organizational and time-management skills A clear drive to leverage AI for better productivity and workload management An ideal candidate also has: Experience and/or an understanding of content implementation to build and manage web pages using modern CSMS platforms like Webflow and/or Contentful Basic understanding of SEO and emerging GEO best practices (e.g., meta tags, alt text) The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below. Annual Base Salary $85,680—$115,200 USD Total Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.