Creative Lead

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! About Remote Remote is building the infrastructure for global work. We make it possible for companies to hire, manage, and pay anyone, anywhere without friction. This is one of the biggest shifts in modern business. Most companies market it like it’s HR software. We don’t. The Role We’re hiring a Creative Lead to own the ideas and messaging behind Remote’s performance marketing. This is not a “make ads” role. It’s a come up with the ideas that make ads work role. You’ll sit at the intersection of brand and growth, turning product truth into sharp, high-performing creative across paid channels. You’ll define how Remote shows up in performance marketing, and raise the bar for what B2B ads can be. If it converts and people remember it, you’re doing it right. What You’ll Do Own messaging for performance marketing - Develop clear, differentiated messaging frameworks for paid campaigns - Translate complex global employment products into simple, compelling hooks - Continuously refine positioning based on performance data and audience insight Come up with ideas that perform - Concept high-impact campaign ideas for paid channels (social, search, display, video) - Create scalable creative concepts — not one-off ads - Build testing roadmaps grounded in strong hypotheses, not guesswork Bridge brand and performance - Ensure performance creative strengthens Remote’s brand, not dilutes it - Balance clarity and conversion with distinctiveness and memorability - Partner with brand and content teams to maintain a consistent voice across all channels Lead creative production across channels - Work with designers, writers, and external partners to bring ideas to life - Provide clear creative direction and feedback to ensure quality and consistency - Oversee multiple campaigns and iterations at speed Build a high-performing creative engine - Establish repeatable systems for ideation, testing, and iteration - Use data to inform decisions without losing creative instinct - Scale what works while continuously exploring new directions Leverage AI to move faster and go bigger - Integrate AI tools into the creative process to increase speed and output - Maintain a high bar for quality, taste, and originality Collaborate across Remote - Partner with growth, product marketing, brand, and analytics teams - Align on priorities, audiences, and performance goals - Influence stakeholders with strong creative conviction and clear rationale What You Bring - 7–10+ years of experience in creative, brand, or performance marketing roles - Proven ability to develop high-performing ad creative and campaign ideas - Strong copy and messaging instincts — you know how to write hooks that convert - Deep understanding of paid channels and how creative drives performance - Ability to think in systems: testing, iteration, and scaling what works - Strong creative judgment — you know what stands out and what gets ignored - Experience collaborating with designers and creative teams to execute ideas - Comfort using data to inform creative decisions without becoming purely reactive - A clear perspective on how AI is changing creative production Nice to Have - Experience in B2B SaaS, fintech, HR tech, or related categories - Experience creating performance creative for global audiences - Background in both brand and growth environments - Experience working with external creative agencies Why This Role Matters Performance marketing is one of the biggest levers for Remote’s growth. This role determines whether we look like every other B2B company in paid channels or whether our ads are the ones people actually stop, remember, and act on. Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis. The annual salary range for this full-time position is $160,000—$185,000 USD Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters: work from anywhere flexible paid time off flexible working hours (we are async) 16 weeks paid parental leave mental health support services stock options learning budget home office budget & IT equipment budget for local in-person social events or co-working spaces How you’ll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async. You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. If that sounds like something you want, apply now! How to apply Please fill out the form below and upload your CV with a PDF format. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to. At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here. Please note we accept applications on an ongoing basis.