Clay Consultant - GTM Engineer (Contract)

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. We are seeking a Clay Consultant – GTM Engineer to advise us on redesigning and scaling our AI-powered pipeline and SDR infrastructure. This is a 6-month contract (monthly retainer) focused on guiding the transition from manual workflows to automated, scalable systems and enabling RevOps ownership. What you’ll do 1. Advise on the SDR Operating System Define and recommend the end-to-end SDR workflow (targeting → qualification → outreach → handoff) Partner with SDR leadership to align on how workflows should be structured based on real rep behavior Recommend a scalable foundation for automation and long-term evolution 2. Guide Automated Pipeline Infrastructure Advise on how to design a Clay-powered target identification engine to source and prioritize accounts Recommend best practices for automated account enrichment Provide guidance on Salesforce integration (read/write, deduplication, hygiene, data architecture) 3. Advise on AI-Driven Outreach Systems Recommend how sequence infrastructure and messaging frameworks should be structured Guide implementation of AI-powered personalization using Clay + LLMs Define how triggering logic and signal-based automation should operate 4. Recommend Optimization & Iteration Frameworks Define how performance and pipeline impact should be measured Advise on experimentation frameworks and iteration loops Guide treating the system as a product with a structured backlog and roadmap 5. Document, Enable, and Transition Ownership Define documentation standards for workflows, data sources, and system logic Advise and support RevOps in taking ownership of the system Ensure the system is designed for long-term sustainability beyond the engagement What you have: Proven experience advising on and implementing Clay workflows (portfolio required) Experience with data sourcing tools (Apollo, ZoomInfo, or similar) Strong working knowledge of Salesforce as a data layer and system of record Experience guiding automation design using platforms (Make, n8n, Zapier) Experience supporting enterprise SDR/BDR teams Deep understanding of SDR workflows at the rep level Ability to document systems and enable internal teams to operate them independently Background in adtech, martech, or SaaS GTM environments Experience working with LLM APIs for enrichment, scoring, or personalization Experience supporting enterprise / “whale hunting” sales motions Familiarity with data hygiene, deduplication, and scaling Salesforce data quality As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners. “As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO