App Store Optimization Specialist

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As an ASO Specialist, you’ll help shape how millions of customers discover and engage with our mobile apps. You’ll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you’ll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps. What you’ll do as an ASO Specialist Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes. Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition. Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings. Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations. Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities. Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs. Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks. Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy. What you’ll bring A Bachelor’s Degree in Marketing, Business, Analytics, or a related field. At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps. Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices. Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms. Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities. Familiarity with A/B testing methodologies and a data-driven approach to measuring performance. Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment. Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders. #LI-MZ1 #AC2025 Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.