App Store Optimization Manager

Scopely is looking for an App Store Optimization Manager, to join our ASO team as part of the Strategic Partnerships Team in Barcelona on a hybrid basis! At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily. The ASO Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The ASO team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again. What You’ll Do As part of this role you will be driving marketing strategies and decisions for Scopely’s Publishing to improve the effectiveness of our overall consumer acquisition funnel. Your goal will be to take our mobile games to millions of passionate gamers around the world, working closely with the studios, UA, Creative and Data teams to manage and grow our games organically. Our ideal candidate has some intensive, hands-on experience building & executing ASO strategy for top-grossing and newly launched games. You will identify opportunities, prioritize and execute plans to improve our visibility and conversion rate. You will own the entire ASO process from the keywords strategy, through creative pr Develop strategic roadmaps and execute plans to grow our games organically on all relevant mobile platforms (mainly Apple & Google)Track, analyze, research, and optimize keywords and rankings for our games, as well as conduct competitive analysis - Plan and implement metadata changesProvide reporting and performance monitoring of our keyword rankings as well as our closest competitors for all languages and geographies to develop strategies and tactics to increase "searchability”Own the creative testing process for optimizing and testing store graphic assets to increase app pages conversionCreate coherent content and creative briefs based on your research to guide the content and art teamsPlan & execute tests on relevant testing platforms on a regular basisFocus on localization of metadata and creatives for key potential markets outside the USStudy and track App Store and Google Play ranking algorithms and how they affect the rankings and visibility of our gamesStay up to date on current & upcoming innovations & capabilities in the app store optimization space (CPP, CSL, PPO and more)Collaborate closely with UA, Growth, product & live-ops teams to scale in game events and communicate our ASO strategyMonitor the games’ KPIs that are influencing organic growthRegular reporting to stakeholders What We’re Looking For Strong ASO experience - 2-3 years working in the space with excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs in multiple geographies BA or BSc degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field A hunger to be at the forefront of the mobile advertising space and the mobile app market - Energetic self-starter requiring little to no supervision Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions Some experience in spreadsheet analysis (e.g., Excel, SQL is a big plus), presentation creation (e.g., PowerPoint) and ability to understand Databases & Statistical applications Proven ability to effectively communicate with cross-functional teams Ability to work with precision in a deadline-driven environment About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.