Account Based Marketing Specialist

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! Role Overview Remote is looking for a data-driven Account-Based Marketing (ABM) Specialist to lead our paid acquisition strategy for high-value target accounts. This role focuses on scaling our presence across Employer of Record (EOR), Contractor Management, and Global Payroll services. You will own the execution of paid campaigns across EMEA, Americas, and APAC, utilizing advanced ABM platforms to target opportunities from mid-market and enterprise customers. Key Responsibilities ABM Strategy & Platform Management Audience Architecture: Build and manage Ideal Customer Profile (ICP) audiences within ABM platform, including precise exclusion lists for existing customers, prospects, and competitors. Intent-Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google. Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts. Paid Media Execution Multi-Channel Management: Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations. Performance Optimization: Conduct daily and weekly pacing audits, quarterly deep-dive health checks, and ongoing A/B testing of text ads and creative formats. Channel Specifics: Manage high-match-rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first-party contact integration. Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets (GDM) to improve brand awareness and CVR. Cross-Functional Alignment Sales Collaboration: Align paid strategies with Sales to win orchestrate approach, providing specialized landing pages and account-specific support. Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM Lifecycle Integration: Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas. Qualifications Experience: 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social. Technical Proficiency: Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta ads manager and LinkedIn Campaign Manager. Analytical Rigor: Expertise in UTM architecture, conversion tracking installation, and data-driven decision-making. Application process Interview with recruiter Interview with future manager Interview with team members (no managers present) Bar Raiser Interview Prior employment verification check Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis. The annual salary range for this full-time position is $100,000—$125,000 USD Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters: work from anywhere flexible paid time off flexible working hours (we are async) 16 weeks paid parental leave mental health support services stock options learning budget home office budget & IT equipment budget for local in-person social events or co-working spaces How you’ll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async. You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. If that sounds like something you want, apply now! How to apply Please fill out the form below and upload your CV with a PDF format. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to. At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here. Please note we accept applications on an ongoing basis.