Job Description
Location: Philadelphia, PA or Durham, NC. 2-3 days/week on-site expectation.
Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.
As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK’s US Oncology Belamaf brand Team is looking for a Sr Manager, HCP Marketing.
This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, field engagement and performance, omnichannel cocreation and execution, agency management and support of operational planning. This position will report to the HCP Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates: Oncology Account Managers (sales team), global marketing, medical affairs, payer, insights and analytics team, and copy approval (PRT) to name a few. The role will work collaboratively across the U.S. Oncology Business Unit and will play a critical role in aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably including matrix coordination, field partnership and key external expert engagement. Key external HCP stakeholders include Hematologists, Medical Oncologists and working closely with the Customer Experience Sr. Manager.
Key responsibilities include some of the following:
Define and drive the development of the HCP strategy and activities, ensuring alignment with overall brand strategic objectives.
Partner with insights and omnichannel analytics teams to optimize marketing performance and analyze campaign effectiveness.
Lead the review process across functional areas to ensure marketing materials meet legal, regulatory, and medical accuracy standards.
Contribute to the annual operational planning process, shaping tactical plans and budgets to achieve brand objectives.
Develop NPP brand strategies and marketing plans, leveraging insights to deliver on key tactics like websites, digital media, and innovative NPP approaches.
Manage external partners to achieve brand goals, ensuring timely delivery of key marketing initiatives.
Lead cross-functional teams to drive excellent execution, fostering collaboration towards shared goals.
Work in an agile manner, adapting strategies based on changes in market conditions and business priorities.
Oversee strategic resource allocation, tracking and adjusting to maximize business impact.
Analyze internal and external data to identify gaps and growth opportunities.
Define KPIs and targets to measure success and drive team performance.
Manage multiple program budgets, timelines, and processes with strong business acumen.
Handle partner agency relationships, workflows, and budgets to ensure successful delivery of initiatives.
Assess market and customer needs, formulating recommendations for future marketing activities that provide high ROI and impact.
Ensure compliance with GSK International Code of Pharmaceutical Marketing, confirming proper implementation across all activities.
Why You?
Basic Qualifications:
Bachelor’s degree
3+ years of pharmaceutical/biologic marketing experience
Ability to travel up to 25% of the time, including some weekends
Preferred Qualifications:
Marketing experiences should result in demonstration of the following:
Marketing experiences should result in demonstration of the following.
Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management
Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems
More than two years experience in digital or non-personal promotion marketing
Master’s Degree (MBA)
Oncology experience in marketing and/or sales.
Product launch experience
Core marketing experience, including strategy development and execution.
Knowledge of the healthcare system, market environment, customer care, and competitors
Excellent communication, negotiation and presentation skills for a wide variety of audiences
Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
Experience influencing without direct authority and working successfully with cross functional teams.
Experience bringing promotional materials through legal, regulatory and medical review.
Demonstrated ability to lead a cross-functional team
Philadelphia FMC-based
#LI-GSK
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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